Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Read More...
View articleEven though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...
View articleBrands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...
View articleLeading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Rea...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleTo stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...
View articleAOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleHow can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleThese six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms...
View articleAs programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire tea...
View articleProgrammatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleAs competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on th...
View articleMarketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Read More...
View articleAs SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. R...
View articleIn order to get the most out of your sales this holiday season and beyond, make sure to leverage your customer relationship management system in the b...
View articleAlthough many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Read More...
View articleHere are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Read More...
View articleIn this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates...
View articleHappy Thanksgiving from all of us here at ClickZ! Read More...
View articleDirect message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat. Read More...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleThere has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need t...
View articleThis holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...
View articleWhat are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...
View articleThere are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started. Read Mor...
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