Video completion rate becoming priority for UK advertisers
Insights

Video completion rate becoming priority for UK advertisers

11y Leighann Morris

Video completion rate becoming priority for UK adv...

A new study has found that view through rate is now the priority for UK advertisers when establishing campaign objectives, with 50% of U.K advertisers...

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History's most iconic adverts in 8-bit format
Insights

History's most iconic adverts in 8-bit format

11y Leighann Morris

History's most iconic adverts in 8-bit format

Pixel artist and designer Michael Myers has given iconic adverts throughout history an 8-bit makeover. Can you recognise them? Read More...

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KFC creates photo-printing bucket
Acquisition

KFC creates photo-printing bucket

11y Leighann Morris

KFC creates photo-printing bucket

In celebration of their 60th anniversary in Canada, KFC created the ‘Memories Bucket’, a new version of the iconic KFC bucket which can print out phot...

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Advertisers ramp up use of TV audience data to target complementary video campaigns
Headline News

Advertisers ramp up use of TV audience data to target complementary video c...

11y Leighann Morris

Advertisers ramp up use of TV audience data to tar...

Advertisers are increasingly using TV audience data to better inform their digital video campaigns and produce more cohesive cross-channel advertising...

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How one brand capitalised on Jon Stewart's farewell
Video

How one brand capitalised on Jon Stewart's farewell

11y Leighann Morris

How one brand capitalised on Jon Stewart's farewel...

It's no secret that Jon Stewart - host of The Daily Show - dislikes Arby's. The brand, following announcement of the host's departure, recently took a...

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Google mobile-friendly ranking algorithm in a nutshell (Infographic)
Insights

Google mobile-friendly ranking algorithm in a nutshell (Infographic)

11y Leighann Morris

Google mobile-friendly ranking algorithm in a nuts...

How have Google search engine algorithm changes affected mobile? Find out from this insightful infographic: Read More...

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Google to rebrand into holding company 'Alphabet'
Headline News

Google to rebrand into holding company 'Alphabet'

11y Leighann Morris

Google to rebrand into holding company 'Alphabet'

Google will rebrand under new parent company ‘Alphabet’, an official Google blog post announced on Monday. Read More...

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Times Square Vs Piccadilly Circus: The Billboard Capitals of the World (Infographic)
Insights

Times Square Vs Piccadilly Circus: The Billboard Capitals of the World (Inf...

11y Leighann Morris

Times Square Vs Piccadilly Circus: The Billboard C...

New York and London are the powerhouses of inner-city advertising, with millions of people visiting Times Square and Piccadilly Circus every year. Thi...

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BIC pokes fun at hipsters in razor campaign
Acquisition

BIC pokes fun at hipsters in razor campaign

11y Leighann Morris

BIC pokes fun at hipsters in razor campaign

BIC Australia has had enough of the hipster beard so is taking matters into its own hands with ‘The Hipstervention’, a new campaign designed to launch...

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Cantona is back on for Kronenbourg in new ad
Acquisition

Cantona is back on for Kronenbourg in new ad

11y Leighann Morris

Cantona is back on for Kronenbourg in new ad

The Manchester United footballing legend Eric Cantona swims the English Channel in the new Kronenbourg advert. Read More...

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Should you integrate your social media and email audiences? (Infographic)
Insights

Should you integrate your social media and email audiences? (Infographic)

11y Leighann Morris

Should you integrate your social media and email a...

This handy info graphic from the guys over at Reachmail, breaks down the benefits of integrating your social media and email strategies. Read More...

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Fitness First makes the most of the tube strikes
Acquisition

Fitness First makes the most of the tube strikes

11y Leighann Morris

Fitness First makes the most of the tube strikes

With the second tube strike in a month in full flow, gym chain Fitness First has decided to make the most of the chaos on social media by promoting th...

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Very and Rizzle Kicks rework Jazzy Jeff's 'Summertime' hit
Video

Very and Rizzle Kicks rework Jazzy Jeff's 'Summertime' hit

11y Leighann Morris

Very and Rizzle Kicks rework Jazzy Jeff's 'Summert...

The British online retailer Very and Rizzle Kicks have worked together to put a British twist on DJ Jazzy Jeff's iconic summer hit 'Summertime'. Read ...

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Facebook testing LinkedIn-style personality tags
Disruptive MarTech

Facebook testing LinkedIn-style personality tags

11y Leighann Morris

Facebook testing LinkedIn-style personality tags

Facebook is testing a new feature that allows users to tag friends with a word and phrase that describes their personality or interests, much like Lin...

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Twitter now has a decent Windows app
Disruptive MarTech

Twitter now has a decent Windows app

11y Leighann Morris

Twitter now has a decent Windows app

Microsoft users updating to Windows 10 will finally get a Twitter app that finally brings the Twitter experience on Windows up to the same standard as...

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76% of Facebook's ad revenue made from mobile advertising
Headline News

76% of Facebook's ad revenue made from mobile advertising

11y Leighann Morris

76% of Facebook's ad revenue made from mobile adve...

Facebook's second quarter performance report is out, and unsurprisingly results show that revenue from mobile advertising is growing at a rapid pace. ...

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What is reactive programming?
Video

What is reactive programming?

11y Leighann Morris

What is reactive programming?

Web developer Braden O'Guinn explains what reactive programming is and why it's important. Read More...

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Amazon’s vision of the future for drones
Disruptive MarTech

Amazon’s vision of the future for drones

11y Leighann Morris

Amazon’s vision of the future for drones

Amazon has been outlining its vision of the future for drone technologies, in which commercial drones be allowed to operate in a narrow, low-altitude ...

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Snapchat reportedly working on 'special' ecommerce product with Hearst
Disruptive MarTech

Snapchat reportedly working on 'special' ecommerce product with Hearst

11y Leighann Morris

Snapchat reportedly working on 'special' ecommerce...

Snapchat is reportedly working on a secret ‘special product’, speculated to be in the ecommerce sector, with Hearst Corporation, which publishes magaz...

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Twitter's interim CEO "not satisfied" by user growth
Headline News

Twitter's interim CEO "not satisfied" by user growth

11y Leighann Morris

Twitter's interim CEO "not satisfied" by user grow...

Despite beating expectations (even their own!) for the second quarter results, Jack Dorsey, the interim CEO, has come out and said that he is "not sat...

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London start up raises £45m in funding round
Acquisition

London start up raises £45m in funding round

11y Leighann Morris

London start up raises £45m in funding round

Deliveroo, a London meal delivery start-up has announced it has raised £45 million following a Series C funding round, led by Greenoaks Capital and In...

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Katy Perry’s new perfume is exclusively being sold on Twitter
Acquisition

Katy Perry’s new perfume is exclusively being sold on Twitter

11y Leighann Morris

Katy Perry’s new perfume is exclusively being sold...

Tweeters can now buy the singer's new perfume, ‘Katy Perry’s Mad Potion’, directly through her pop-up shop Twitter handle, @katyperrypopup. Read More...

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UK ad spend hits record high, set to outpace rest of Europe
Insights

UK ad spend hits record high, set to outpace rest of Europe

11y Leighann Morris

UK ad spend hits record high, set to outpace rest ...

The UK has spent £4.7bn on advertising during the first quarter of 2015, with Advertising Association figures suggesting that British spending will ov...

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Google maps rolls out 'Your Timeline'
Disruptive MarTech

Google maps rolls out 'Your Timeline'

11y Leighann Morris

Google maps rolls out 'Your Timeline'

"Have you ever wanted a way to easily remember all the places you’ve been - whether it’s a museum you visited during your last vacation or that fun ba...

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Gett rivals #UberIceCream with champagne delivery
Acquisition

Gett rivals #UberIceCream with champagne delivery

11y Leighann Morris

Gett rivals #UberIceCream with champagne delivery

Taxi app Gett is rivalling Uber’s recent ice cream promotion by offering customers champagne on demand. Read More...

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£2.1m Oreo campaign encourages Brits to release inner child
Acquisition

£2.1m Oreo campaign encourages Brits to release inner child

11y Leighann Morris

£2.1m Oreo campaign encourages Brits to release in...

Oreo has launched a £2.1m ‘Wonderfilled’ campaign to promote its Golden Oreo and Peanut Butter Oreo biscuits. Read More...

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The next generation of commerce (Infographic)
Insights

The next generation of commerce (Infographic)

11y Leighann Morris

The next generation of commerce (Infographic)

How does user behaviour differ between the generations? This infographic from Acquity Group has some interesting statistics about the rise of digital ...

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