Two-thirds of businesses in Asia to increase digital marketing spend in next 12 months
Headline News

Two-thirds of businesses in Asia to increase digital marketing spend in nex...

13y Lucy Smeddle

Two-thirds of businesses in Asia to increase digit...

A new report conducted by Campaign Asia-Pacific and Econsultancy has revealed that a massive 66% of businesses in Asia plan to increase their digital ...

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Samsung channels James Bond with new Galaxy Gear smartwatch
Acquisition

Samsung channels James Bond with new Galaxy Gear smartwatch

13y Lucy Smeddle

Samsung channels James Bond with new Galaxy Gear s...

From Q's inventions in James Bond films to the futuristic gadgets imagined in Star Trek, most of us still find the idea of an intelligent digital watc...

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The revolution of mobile marketing
Insights

The revolution of mobile marketing

13y Lucy Smeddle

The revolution of mobile marketing

Take a look at this infographic created by the experts at Top Marketing Schools, which looks at the changing face of mobile and its overwhelming preva...

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Facebook and Google+ most actively used social network sites
Insights

Facebook and Google+ most actively used social network sites

13y Lucy Smeddle

Facebook and Google+ most actively used social net...

A survey conducted by London-based GlobalWebIndex has revealed that Facebook is the most popular social network site in the world, with Google+ pippin...

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Google makes 'unexpected' decision to brand Android software with KitKat's name
Acquisition

Google makes 'unexpected' decision to brand Android software with KitKat's ...

13y Lucy Smeddle

Google makes 'unexpected' decision to brand Androi...

The search engine giant's decision to name its latest dessert-themed Android OS after a Nestle product was met with confusion by many tech commentator...

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Demand for digital marketers continues to intensify
Headline News

Demand for digital marketers continues to intensify

13y Lucy Smeddle

Demand for digital marketers continues to intensif...

A new report commissioned by O2 has revealed that the skills gap currently taking place in the digital marketing industry could end up costing the UK ...

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Mobile commerce doubles to account for over 23% of online sales
Insights

Mobile commerce doubles to account for over 23% of online sales

13y Lucy Smeddle

Mobile commerce doubles to account for over 23% of...

A new report conducted by IMRG and Capgemini has revealed that the percentage of online sales conducted on a mobile device (including smartphones and ...

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On The Edge Conference returns to London
Events & Awards

On The Edge Conference returns to London

13y Lucy Smeddle

On The Edge Conference returns to London

After the success of April's inaugural On The Edge digital marketing conference, event leaders have announced they will be launching a second London e...

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Squared Online offers sneak peek into Talent Revolution event
Events & Awards

Squared Online offers sneak peek into Talent Revolution event

13y Lucy Smeddle

Squared Online offers sneak peek into Talent Revol...

The digitally-savvy folk of Squared Online, a new digital marketing education programme created by Google and Home Learning College, have put together...

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Businesses urged to improve relationship marketing efforts
Headline News

Businesses urged to improve relationship marketing efforts

13y Lucy Smeddle

Businesses urged to improve relationship marketing...

Despite the fact that retaining customers is significantly cheaper than acquiring customers, a new report has revealed that many companies are failing...

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Heineken handcuffs Irish and Polish men together for final Dropped instalment
Acquisition

Heineken handcuffs Irish and Polish men together for final Dropped instalme...

13y Lucy Smeddle

Heineken handcuffs Irish and Polish men together f...

One for the ladies as well as the guys, the final episode of Heineken's new online Dropped campaign sees two men handcuffed together on a deserted bea...

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UK demands faster internet access as BT bids adieu to dial-up service
Media

UK demands faster internet access as BT bids adieu to dial-up service

13y Lucy Smeddle

UK demands faster internet access as BT bids adieu...

This weekend saw telecom giant BT shut down its dial-up internet access, as more and more people seek out faster ways of getting online via broadband ...

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X Factor bosses add 'Fifth Judge' feature to mobile app
Disruptive MarTech

X Factor bosses add 'Fifth Judge' feature to mobile app

13y Lucy Smeddle

X Factor bosses add 'Fifth Judge' feature to mobil...

It seems bosses at ITV are jumping aboard the digital revolution, as they announce an updated X Factor mobile app which allows viewers at home to beco...

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Brands under pressure to deliver good tablet experience
Headline News

Brands under pressure to deliver good tablet experience

13y Lucy Smeddle

Brands under pressure to deliver good tablet exper...

An infographic created by Netbiscuits of Q2 of 2013 has highlighted how brands must take more notice of those who opt to use tablets, the 'fastest gro...

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Can businesses successfully utilise Vine?
Insights

Can businesses successfully utilise Vine?

13y Lucy Smeddle

Can businesses successfully utilise Vine?

The 6-second videos may be popular among social-media loving crowds, but many brands are cautious about the idea of utilising them as a digital market...

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Mobile drives growth as Google and Facebook dominate UK digital ad market
Headline News

Mobile drives growth as Google and Facebook dominate UK digital ad market

13y Lucy Smeddle

Mobile drives growth as Google and Facebook domina...

New research has revealed that the combined revenues of Facebook and Google equate for almost half the £6.1 billion digital ad market, with mobile adv...

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ASA bans sexist and 'offensive' Pot Noodle Facebook ad
Acquisition

ASA bans sexist and 'offensive' Pot Noodle Facebook ad

13y Lucy Smeddle

ASA bans sexist and 'offensive' Pot Noodle Faceboo...

The Advertising Standards Authority has banned an ad on the social media site that compared Pot Noodle's Piri Piri flavour pot to photo of a model in ...

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Google PLAs delivering results for both retailers and consumers
Insights

Google PLAs delivering results for both retailers and consumers

13y Lucy Smeddle

Google PLAs delivering results for both retailers ...

A new report by Marin Software, a company which provides a Revenue Acquisition Management platform for advertisers and agencies, has revealed the grow...

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Evolution of LinkedIn offers opportunities for marketers
Insights

Evolution of LinkedIn offers opportunities for marketers

13y Lucy Smeddle

Evolution of LinkedIn offers opportunities for mar...

Changes currently being made to the professional social networking site LinkedIn may mean promising advertising opportunities for businesses, a new re...

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Skills Minister lends support to new Google digital marketing scheme
Events & Awards

Skills Minister lends support to new Google digital marketing scheme

13y Lucy Smeddle

Skills Minister lends support to new Google digita...

The UK Minister for Skills, Matthew Hancock, said he was 'delighted' with the new Squared Online digital marketing education programme set up by Googl...

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Facebook and Shutterstock partnership to benefit marketers
Disruptive MarTech

Facebook and Shutterstock partnership to benefit marketers

13y Lucy Smeddle

Facebook and Shutterstock partnership to benefit m...

Social media giant Facebook is to join forces with stock photography agency and global image marketplace, Shutterstock, to help improve its Ad Create ...

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Content marketing is the future, reveals Yahoo! infographic
Insights

Content marketing is the future, reveals Yahoo! infographic

13y Lucy Smeddle

Content marketing is the future, reveals Yahoo! in...

A new infographic created by Yahoo! Advertising Solutions has revealed why marketers are increasingly spending more on content marketing. Read More...

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Google gets whipped by Yahoo! as underdog gets higher share of web traffic
Insights

Google gets whipped by Yahoo! as underdog gets higher share of web traffic

13y Lucy Smeddle

Google gets whipped by Yahoo! as underdog gets hig...

For the first time since 2011, Yahoo! has surpassed Google in its share of US web traffic, new statistics collected by ComScore have revealed. Read Mo...

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Mercedes-Benz to jump on board Google Glass technology
Disruptive MarTech

Mercedes-Benz to jump on board Google Glass technology

13y Lucy Smeddle

Mercedes-Benz to jump on board Google Glass techno...

Car giant Mercedes Benz has announced it will become a commercial partner for Google Glass in the launch of a new trial navigation system. Read More...

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Digital ad spend continues to shift from desktop to mobile
Headline News

Digital ad spend continues to shift from desktop to mobile

13y Lucy Smeddle

Digital ad spend continues to shift from desktop t...

A new report by eMarketer has revealed that businesses are continuing to invest in mobile marketing, particularly search, which remains 'king of the U...

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MINI to make drivers feel special with new digital billboard campaign
Acquisition

MINI to make drivers feel special with new digital billboard campaign

13y Lucy Smeddle

MINI to make drivers feel special with new digital...

Car giant MINI is to harness digital technology with the launch of an inventive new outdoor billboard campaign that aims to “recognise” other MINI dri...

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Pizza Hut prepares tasty new digital initiatives
Acquisition

Pizza Hut prepares tasty new digital initiatives

13y Lucy Smeddle

Pizza Hut prepares tasty new digital initiatives

In a bid to drive more traffic to its revamped website and enhance its 'fun' brand, popular food chain Pizza Hut is to make more use of digital techno...

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