More than half of marketers say that their digital campaigns were the product of trial and error. But is it good enough to base a whole campaign on a ...
View articleCheck out this great infographic from Social Barrel that takes a look at the audiences of ten of the most popular social media platforms around to hel...
View articleTake a look at this detailed infographic, based on a recent Finch Brands and Netplus Digital Pulse Study, which takes a look at how busy marketers fee...
View articleHappening in various locations around the world, the eMetrics Summit event in London aims to offer those who attend best practice advice, as well as t...
View articleCar manufacturer Mercedes-Benz has decided to get help from a couple of very unlikely friends for its most recent Intelligent Drive campaign, which pr...
View articleCheck out this infographic created by Optimind, which reveals some exciting new data about the world of digital marketing. Read More...
View articleCheck out this great infographic from BrightRoll, which reveals the importance of utilising video when investing in digital advertising. Read More...
View articleAn event that looks to address the key digital marketing issues faced by many businesses in the modern world, including social media, content, mobile ...
View articleThink you once had a nerve-racking interview? Check out LG Electronics' latest advertising campaign, which sees job applicants to their Chile office e...
View articleApprenticeship specilalist Arch has launched a Consultation Survey on the Level 4 Diploma in Digital Marketing, and is calling upon digital marketing ...
View articleParrot, a new mobile and apps division recently launched by CTI Digital, can be integrated into existing systems and allows for rapid development. Rea...
View articleDigital marketers looking to stay ahead of the game shouldn't miss this first ever social media conference at the University of Westminster from 2nd-3...
View articleAs part of a wider £12m marketing push to spread the word of food brand Knorr in the UK, its owner Unilever is creating an online portal to recruit fe...
View articleIn a bid to promote its new i3 electric car, on sale later this year, BMW has created an artificial intelligence service that answers questions from c...
View articleNike's new online ad for its 'Possibilities' campaign became an overnight viral success this week, amounting over 1.3 million YouTube hits in 24 hours...
View articleRecent dispute surrounding Marmite’s latest advert, which offers a tongue-in-cheek approach to animal rescue programmes, has finally been cleared by t...
View articleIn a study conducted by Statistica and Mashable, Coca-Cola has been recognised as the most talked-about brand on Facebook, well ahead of Avon and Walm...
View articleA new report by Econsultancy and Lynchpin has revealed that 50% of companies are failing to implement successful online measurement strategies because...
View articleFresh, an organisation that focuses on innovation in the creative, communications, digital and media industries in the UK and Ireland, will be hosting...
View articleThe Drum’s Mobile Top 50 has been revealed, with Somo co-founder and COO Carl Uminski topping getting the coveted number 1 spot. Read More...
View articleA recent study by Dunkin' Donut and CareerBuilder has revealed that marketing is the second worst industry for coffee-addiction. Read More...
View articleThe results of a recent study carried out by media job expert Cranberry Panda may offer our readers some good news, as experts announce that digital m...
View articleCompanies looking to stay on top of the digital revolution must ensure their sites can be accessed by mobile users, or will risk facing dwindling audi...
View articleA new Facebook Graph Search is to be rolled out to all US English users, as the social media giant seeks to improve its services further and fine-tune...
View articleTake a look at this video from digital strategy experts, iQuantum Digital, which offers digital marketers tips on how to assess and improve their onli...
View articleResearch into the advertising behaviours of small and medium-sized businesses (SMBs) indicates that they are increasingly using mobile and social plat...
View articleNew research commissioned by Barclaycard has revealed that two thirds of people are distracted by impulse buys when shopping online. Read More...
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