For two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...
View articleFor much of the past decade, beauty marketing rewarded speed. Faster launches, faster content cycles, faster feedback loops… That model is losin...
View articleLongchamp • Paris Vertigo What it isLongchamp released Paris Vertigo, a cinematic brand film created by Obsidian that reimagines Paris through a fully...
View articleFacebook ads are entering a completely new era. It doesn’t matter whether you’re a small brand or a long-time giant, what’s happening right now is lev...
View articlePublicis • Wishes for the Next Century What it isPublicis marks its upcoming 100th year with a film that blends live action and AI, created by Publici...
View articleBlack Friday has always been a measure of retail energy. In the past it reflected a contest between crowded stores and rising online activity. This ye...
View articleParis, December 4th 2025 – Brevo, a leader in customer engagement software, has closed its latest $500+ million financing round, officially becoming a...
View articleHoliday campaigns in beauty used to follow a predictable formula: metallic palettes, a few product close-ups, and a safe emotional arc. In 2025, that ...
View articleUber • Close What it is Uber’s first national holiday campaign follows a woman traveling from the airport while reflecting on her strained relationshi...
View articleUntil recently, skincare and makeup operated as two distinct categories. One addressed long term care. The other focused on short term aesthetic chang...
View articleAmazon • 5 Star Theater What it is Amazon brought back its 5 Star Theater idea for the holidays. Benedict Cumberbatch performs real customer reviews o...
View articleBeauty brands have spent years refining formulations and digital presence. Now, the next shift in product performance is happening through something f...
View articleBeauty marketing once depended on high-production content and curated influencer campaigns. Those tactics may still create visibility, but they no lon...
View articleAt Beauty Connect LA, sustainability was framed as a marker of operational discipline. For founders of Nécessaire, PURE MAMA, and Nocturnal Skincare, ...
View articleAt Beauty Connect LA 2025, Melissa Burdick and Riku Laitasalo from Pacvue, and Calvin Lammers from Nécessaire explored how cultural trends are evolvin...
View articleAt Beauty Connect LA, Paula Floyd (Headkount Inc), Sheena Zadeh (Kosas), Kevin Wong (Target), and Brad Pearson (Route) explored how brands are rebuild...
View articleResilience has become beauty’s quiet competitive edge. At Beauty Connect LA, founders and executives from Quick Box Fulfillment, Ranavat, Glamlite Cos...
View articleIn a crowded beauty market, growth often comes at the cost of what made a brand desirable in the first place. At Beauty Connect LA, executives from De...
View articleAt Beauty Connect LA, four leaders in the beauty and wellness industry took on one of the most complex questions facing modern brands: how do you pers...
View articleThe creator economy has matured, but brands are still learning what makes a partnership deliver meaningful results. At Beauty Connect LA, leaders from...
View articleEzra Firestone has built and sold multiple eight-figure eCommerce brands and helped thousands of entrepreneurs do the same. When he walked on stage at...
View articleWhen George Chang, General Manager at SHEIN, talks about growth, he speaks from experience. The company sells in more than 160 countries, employs 16,0...
View articleBlack Friday and Cyber Monday punish guesswork. Teams that land results arrive with proof, not hopes. Carly, CEO of Sometimes Curly, and Darlene, CRO ...
View articleAt the Innovate Seller Summit, a veteran eCommerce entrepreneur offered something the audience didn’t expect – a story of failure. After more th...
View articleAt Savant Manchester 2025, retailers and marketers echoed a single tension: how to grow when every lever has a cost. eCommerce leaders talked about pr...
View articleInnovate began as four people around a table in Manhattan comparing notes about the strange new reality of selling on Amazon. The small meetup grew in...
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