For the last two years, retailers have heard one message about AI: move fast. Warby Parker’s fireside chat at eTail Boston made a narrower case....
View articleThe product detail page was supposed to be settled territory. It was the destination, the place where discovery ended and conversion began, and for mo...
View articleTL;DR VistaPrint’s ambassador program deliberately targets creators with 3,000 to 10,000 followers, finding they drive more engagement than bigg...
View articleTL;DR Evelyn & Bobbie named three brand pillars competitors can’t copy: consumer-generated content over influencers, six industrial patents ...
View articleRetail conferences have spent the past year treating AI as a settled revolution, with the customer assumed to be ready for it. David Cost pushes back ...
View articleThere’s a specific kind of budget line that exists to be technically true rather than actually useful. A brand wants to look like it’s tes...
View articleEvery paid search lead has sat with this account. Performance Max and Brand Search are running clean. ROAS is respectable. The team has pulled every l...
View articleMost marketing reports still measure timing and call it proof. A campaign often gets credit for a sale that was already going to happen, simply becaus...
View articleYou’ve sat in that meeting. The marketing slide says the campaign drove 500,000 dollars. The finance slide, for the same quarter, says something...
View articleGrocery retailers spent years worried that a partnership with Instacart meant handing over the customer relationship. That fear has largely faded. Rya...
View articleReddit spent two decades being described by what it was not: not a feed, not a social graph. The platform is now cited by every major large language m...
View articleMarvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europe, in a category otherwis...
View articleKey Takeaways: – Margin, not top-line growth, is the most important metric in a retail business, according to Refy’s CEO. – JoJo Mam...
View articleMost eCommerce brands still put the bulk of their marketing budget into finding new customers. Yet the customers already on their list would often cos...
View articleEight years ago, retail media inside a DIY retailer had no template. Buying departments had no frame of reference for it. The wrong pitch could make i...
View articleDrinkware is one of the few categories where a shopper sees every rival’s price in a single scroll. That openness sets the terms for everyone se...
View articleProduct discovery has quietly stopped happening on the shelf, or even in the search bar. Shoppers no longer open with a keyword. They open with a visi...
View articleThree out of four brands fail when they try to take a proven concept into a new market. That is not a niche statistic. It is the backdrop against whic...
View articleRetail is pouring money into AI while sitting on data it has never truly used. That gap sets up most of the failures to come. Manuel Neto has spent ye...
View articleCoterie’s Marissa Steinmetz and AS Beauty Group’s Maureen Massry, in conversation with Shopify’s Madeline Michaelson, said both comp...
View articleWhile most of CommerceNext debated how AI will reshape discovery, QVC Group’s Brian Beitler argued for something older. The company has built it...
View articleShoppers are handing more of the buying journey to AI, and brands from Balenciaga to e.l.f. Beauty are rebuilding around earned, third-party validatio...
View articleThe operators on this Commerce Next panel run very different businesses, from a 560-store western wear chain to an AI-driven styling service. All five...
View articleRTB House’s Jaysen Gillespie opened the talk with new research on how shoppers behave before they buy. Most don’t convert on the first vis...
View articleAI is often sold to small brands as the great equalizer. The pitch says a 12-person team can finally operate like a 1,200-person one. Katie Omstead, P...
View articleHelloFresh serves roughly a billion meals a year. That sounds like the ceiling of a category it helped invent. Assaf Ronen does not read it that way. ...
View articleThe panel at CommerceNext Growth Show returned to an old idea, that listening to customers still comes first. What changed, the operators agreed, is t...
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