When you go about collecting information from your customers, make sure you're not simply collecting data for data's sake. Read More...
View articleIt may be better to give than to receive, but Dev urges you to ignore that maxim when it comes to spam. Read More...
View articleWho's really benefiting from online privacy initiatives? Dev comes up with a surprising answer. Read More...
View articleWhy haven't Web advertising companies transitioned smoothly to direct marketing? Dev thinks it's because there's a fundamental incompatibility. Read M...
View articleA reader provoked more ruminations from Dev on the inefficiency of Web marketing and what can be done to tackle the problem. Read More...
View articleAppending offline data to email addresses has proven to be an impossible task, because email lists are an eroding asset. Read More...
View articleSome marketers have made the Web an annoying and obtrusive place to shop. But the people who bring you pop-under ads are not solely to blame for their...
View articleLast week's column solicited suggestions for a new data analytics acronym. This week, Dev shares some enthusiastic responses he received. Read More...
View articleEveryone from email marketers to call center operators consider themselves to be in the CRM business these days. And when a term encompasses everythin...
View articleAnalyzing data isn't difficult. Just ask Mr. Troutman, Dev's seventh-grade gym teacher. Read More...
View articleCreate a knowledgebase and expand it with each new question customers ask and you answer. Read More...
View articleBefore you can make sense of customer data, you've got to get it all in one place. Here's one suggestion for handling that challenge. Read More...
View articleMost reporting software gives users what technology can tell you rather than what you want to know. The difference is an order of magnitude. No one ha...
View articleThe continuing saga of the great metrics challenge... continues. This week, one of our neighbors from the North (where they've actually adopted the me...
View articleReaders' responses to Janet's question in her last article spanned quite a spectrum, indicating that there are a lot of different ways to attack the m...
View articleProduct placement online is a complex problem, and few have solved it. It's also a perfect example of what online metrics should help us do -- put the...
View articleMarketers who fail to measure online branding will miss the real value of digital advertising. The actual return on investment from online advertising...
View articleUnderstanding customer requests and measuring behavior, then converting those into sound business decisions, is still the magic formula. And it's also...
View articleThis week, Janet shares some extensive feedback from a well-qualified reader, who argues that the metrics available today are insufficient for guiding...
View articleSite publishers who believed that they knew, as if by instinct, exactly what the customers wanted were common (those who actually got it right were mu...
View articleAnyone who has been marketing online for more than a day or two knows that all clicks are not created equal. So how do we use data analytics to determ...
View articleFinding the measurement tool that best does the job is not simple, but it's a whole lot more doable if you've carefully and thoroughly described, prio...
View articleRemember the days of the local merchant who knew you by name, remembered your favorite brands, and called you at home when new stock arrived? That's n...
View articleJanet will be sharing ideas about readers' specific situations. This week, a content-site developer says the editorial folks want to track page and su...
View articleIf you have endless computing resources and scores of analysts to go through log files, then jump in and analyze; but if you're like most businesses, ...
View articleLa donna mobile... But when it comes to buyers, not just women are fickle. Customers are human -- they can be as rational as logicians or as unpredict...
View articleIn B2B purchasing, consumer-marketing guidelines often don't apply. There's a whole range of audience subsets to track, so different marketing jobs ar...
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