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View articleIn addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...
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View articleFinding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...
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View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
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View articleHaving difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...
View articleIn marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...
View articleIn addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear sto...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleUnderstanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...
View articleSince the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...
View articleThe industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...
View articleModern marketers embrace analytics as critical to their business operations - that's a given. Read More...
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View articleThe way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...
View articleData is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...
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View articleCompetitive intelligence is a hot topic, but how are small businesses using this data to grow? Read More...
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