Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...
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View articleA look at the tools and systems that can help you ask the big questions. Read More...
View articleConsumers want ads that speak to them, and that are of interest, relevant, and useful to them. Read More...
View articleThe four types of tools that are available for you to leverage big data today. Read More...
View articleWith technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...
View articleMarketers weigh in on how Facebook could monetize a new pool of young users. Read More...
View articleThree tactics to optimize your sign-up forms and improve conversion rates. Read More...
View articleTest out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Read More...
View articleUsing pre-filled emails on mobile devices is a very interesting way to create easier "one-click" calls to action without disturbing the user. Read Mor...
View articleThe more data you have, the more confident you become in your correlations and conclusions. Read More...
View articleDrive conversions through effective display advertising and sound website optimization strategies. Read More...
View articleDon't get distracted by what you might get, but focus on what you know you can have. Read More...
View articleIf you are an analyst don't forget the three P's: power user, privacy, and predictive. Read More...
View articleUser experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Read More...
View articleWhat would you call the social media equivalent of a view-through? Read More...
View articleToo many media planners are just blindly applying data layers on top of each other without actually analyzing the ROI of the different layers. Read Mo...
View articleMy afterthought of the event held in China last month. Read More
View articleThe cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Read More...
View articleHow an underdog became the market leader in the online marketing space. Read More...
View articleAn overview of what a web analyst is required to know and do today. Read More...
View articleOptimizing how you generate traffic and convert potential buyers. Read More...
View articleWhen using tools to visualize CRM, sales, website, and other data, are you more like Leonardo da Vinci or Leonardo the Turtle? Read More...
View articleAre your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Read More...
View articleMarketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-comme...
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