To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a se...
View articleStuff happens. Are you prepared for it? Read More...
View articleEven in metrics, it's time to think more like a customer and less like a marketer. Read More...
View articleWeb analytics tools can take us a long way, but from time to time it's necessary to look at data in different ways, using different techniques. Read M...
View articleAny company worth its salt is finding itself more deeply invested in its Web analytics. Read More...
View articleHow to find them, support them, and measure their performance. Read More...
View articleFive more ways to measure a brand's impact online. Read More...
View articleTesting reveals online conversion is more than "make 'em want it." Read More
View articleHow an online footwear seller increased sales and brand loyalty through data analysis. Read More...
View articleWhat's the best tool for analyzing Web data? The answer may surprise you. Read More...
View articlePersuasion and conversion are two sides of the same coin. Let's clear up some misconceptions about the two. Read More...
View articleAn online component to print media is no longer optional. How should publishers tackle the new medium and remain attractive to readers and advertisers...
View articleHow do you measure brand online? What are the KPIs for branding effectiveness? Read More...
View articleYou can kill them with kindness. Some companies drive away customers because of their customer service. Read More...
View articleThe standard e-commerce conversion funnel? Throw it out. It's dead. Read More...
View articleWhat's the bestway to integrate Web analytics data with other forms of data? Last of a two-part series. Read More...
View articleTomorrow's successful marketers must find a way to do more with less traffic. Read More...
View articleIn today's connected digital world, PR isn't just about the press release; it's about connecting with customers. Read More...
View articleIt's imperative to define a successful visit, even if it doesn't sell anything. Read More...
View articleYou may be turning away more business than you realize. Read More...
View articleFour new analysis questions to ask yourself, and eight metrics. Read More...
View articleWhat's the best way to integrate Web analytics data with other data forms? First in a two-part series. Read More...
View articleWhy, in Web analytics, does no one ask, "Why?" Read More...
View articleListening to your customers can solve your branding challenges. Read More...
View articleLower-profile site search may very well touch more visitors than other search mechanisms that drive traffic to your Web site. Read More...
View articleWith information everywhere, becoming a trusted advisor is a critical step to gaining market share -- and share of wallet. Read More...
View articleSearch data on your branded keywords can provide valuable insight into a brand initiative's influence on consumers. Read More...
View article