When folks read newspapers, their eyes first go to pictures. Online, their eyes go for text first, particularly captions and summaries, and graphics o...
View articleTo successfully get your prospect to take action, you must be able to see the world from your customers' buying point of view. Ideally, while you main...
View articleThe Internet really did change something: It cracked wide open the gestalt of the professional. Masses of miscreants migrated to the edge of technolog...
View articleSomeone once told Bryan that everything you do either enhances or detracts from your ability to close the sale and that no detail, however minute, is ...
View articleIf yours is one of those businesses that look to theholiday season as a major shot in the arm, this is not thetime to subject your site to a complete ...
View articleHelicopters circling half moons. Traffic jams pushing suburbanites to the edge of sanity. As if some two-headed dragon is rearing its head at the edge...
View articleIf your Web site is not merely an additional distribution channel for your existing clientele's convenience, then the question of what value your pros...
View articleBuilding a relationship takes time. Shoving some tech-heavy customer relationship management application at your customers is more likely to push them...
View articleBoth mass marketing and personalization still live within the broadcast paradigm. Both still assume that the way to achieve the end result is to broad...
View articleFor a long time, Bryan has been concentrating on the topic of converting Web site traffic. But do the principles he’s been espousing apply to other me...
View articleAre you endangering your online business? Nothing can be more deadly than the wrong assumptions. Bryan addresses some of the most common misconception...
View articleThis one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...
View articleWireframing is all about the "what" -- the execution and process of the site. It has nothing to do with the "how" -- including the innovations of tech...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articlePassion is a product of emotion, not reason. But passion marketing has nothing to do with the emotional sell. It has to do with honesty, speaking from...
View articleTake a look at the words on your Web site. Are you talking about all the wonderful ways your visitors can benefit from your products or services, or a...
View articleFairy tales are often based on reality. True, some more than others. But here's one that's far from being a tall tale, even though it has a happy endi...
View articleWhich group were you in after Eric's last article? The busy-drinking-beer-in-college group? The "highly successful marketing executive" group? The "gi...
View articleDespite the rash of dot-bombs, so-called experts are still telling you to increase sales by using methods that the has-beens have proven don't work. S...
View articleIf you're going to survive, you have to focus on bottom-line results. Spending a fortune to drive traffic to your site -- when most of it never does a...
View articleFolks, looks like we have a fight on our hands. The newest addition to our columnist family has declared war against... ClickZ. But since he's now a p...
View articleWhat word (it refers to something we do every day, whether we realize it or not) immediately conjures up an image of a slick, aggressive, fast-talking...
View articleIn the early days, collecting data about Web site traffic via log files was easy. These days, though, many Web sites provide dynamic content, and they...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With a...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With all...
View articleIf no one pays attention to marketing anymore, and so marketing supply and demand are in disequilibrium; and if instead there is demand for people wit...
View articleKey-driver analysis is a powerful way to derive business value from customer-satisfaction data. And Michael's tips for successfully doing so will help...
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