Nielsen Tool Aims to Bridge TV-Digital Divide
Analytics

Nielsen Tool Aims to Bridge TV-Digital Divide

14y Douglas Quenqua

Nielsen Tool Aims to Bridge TV-Digital Divide

New cross-platform campaign ratings system was developed with WPP. Read More...

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Customer Service and 4 Year Olds
Analytics

Customer Service and 4 Year Olds

14y Jack Aaronson

Customer Service and 4 Year Olds

How a toddler taught me to handle customers contacting my clients' customer service center. Read More...

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Facebook Stops Tracking Daily Likes and Comments
Analytics

Facebook Stops Tracking Daily Likes and Comments

14y Kate Kaye

Facebook Stops Tracking Daily Likes and Comments

The latest example of a Facebook Insights change could be problem for big brands and agencies. Read More...

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Measuring Facebook: The Problem With Metric Changes
Analytics

Measuring Facebook: The Problem With Metric Changes

14y Kate Kaye

Measuring Facebook: The Problem With Metric Change...

Marketers brace for the impact of Timeline on the Facebook Insights metrics. Read More...

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Effective Selling From Your Non-E-Commerce Product Page
Analytics

Effective Selling From Your Non-E-Commerce Product Page

14y Bryan Eisenberg

Effective Selling From Your Non-E-Commerce Product...

The five things you should be testing on your product videos. Read More...

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Measuring Facebook: Advertisers Lament Insights Data Lag
Analytics

Measuring Facebook: Advertisers Lament Insights Data Lag

14y Kate Kaye

Measuring Facebook: Advertisers Lament Insights Da...

Facebook has been as much as a week off in brand page reporting. Read More...

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The Product Page 2012: 7 Must-Test Elements
Analytics

The Product Page 2012: 7 Must-Test Elements

14y Bryan Eisenberg

The Product Page 2012: 7 Must-Test Elements

The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Read More...

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Rediscover Your Company's Narrative With iBooks
Analytics

Rediscover Your Company's Narrative With iBooks

14y Jack Aaronson

Rediscover Your Company's Narrative With iBooks

Four reasons why marketers should try using Apple's iBooks Author app. Read More...

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Online Form Optimization: 3 Simple Form Problems to Fix
Analytics

Online Form Optimization: 3 Simple Form Problems to Fix

14y Bryan Eisenberg

Online Form Optimization: 3 Simple Form Problems t...

Does your online form look like something from the Department of Motor Vehicles? Read More...

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Thousands Flock to Google's New Nielsen-Like Panel
Analytics

Thousands Flock to Google's New Nielsen-Like Panel

14y Kate Kaye

Thousands Flock to Google's New Nielsen-Like Panel

Latest offering from Google could prove privacy perception is reality. Read More...

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Google Responds to Lawmakers' Privacy Policy Concerns
Analytics

Google Responds to Lawmakers' Privacy Policy Concerns

14y Kate Kaye

Google Responds to Lawmakers' Privacy Policy Conce...

Legislators asked Google to respond to detailed questions about changes to its privacy policies. Read More...

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Geo-Personalization: Your Opportunity
Analytics

Geo-Personalization: Your Opportunity

14y Bryan Eisenberg

Geo-Personalization: Your Opportunity

A look at how some companies are using their consumers' locations to their advantage. Read More...

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Test Before You Launch, Virgin!
Analytics

Test Before You Launch, Virgin!

14y Jack Aaronson

Test Before You Launch, Virgin!

Never unleash your new site in Q4 and oh…make sure your site works before launching it! Read More...

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Courtesy: What Comes Before Customer-Centricity
Analytics

Courtesy: What Comes Before Customer-Centricity

14y Bryan Eisenberg

Courtesy: What Comes Before Customer-Centricity

Ten bad practices to avoid on your website. Read More...

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A Decade in Review: Trends and Insights
Analytics

A Decade in Review: Trends and Insights

14y Jack Aaronson

A Decade in Review: Trends and Insights

A lot has changed in the past 10 years and yet many major ideas are still as important now as they were then. Read More...

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Leadership for the Marketing Optimization Team
Analytics

Leadership for the Marketing Optimization Team

14y Bryan Eisenberg

Leadership for the Marketing Optimization Team

What kind of people do you need? What kind of backgrounds should they have? Read More...

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Keep Customers Buying After the Holidays
Analytics

Keep Customers Buying After the Holidays

14y Jack Aaronson

Keep Customers Buying After the Holidays

Avoid Pavlovian marketing and create loyal customers for the coming year. Read More...

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How to Go From Suck to Unsuck
Analytics

How to Go From Suck to Unsuck

14y Bryan Eisenberg

How to Go From Suck to Unsuck

Has your organization adopted a culture willing to take criticism from anyone and everywhere? It's not too late to begin. Read More...

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Using Attributes for Navigation: The Good and the Horrible
Analytics

Using Attributes for Navigation: The Good and the Horrible

14y Jack Aaronson

Using Attributes for Navigation: The Good and the ...

Some examples of attributes that shine, and some that don't. Read More...

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The CEO's Accountability for Conversion Rates
Analytics

The CEO's Accountability for Conversion Rates

14y Bryan Eisenberg

The CEO's Accountability for Conversion Rates

Do CEOs know exactly why their company isn't converting better? Read More...

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Customer Feedback: Embrace or Ignore?
Analytics

Customer Feedback: Embrace or Ignore?

14y Jack Aaronson

Customer Feedback: Embrace or Ignore?

Is a generation of people who want to emulate Steve Jobs throwing away the idea of user testing, analytics, and customer research? Read More...

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ROTS: Return on Time Spent
Analytics

ROTS: Return on Time Spent

14y Bryan Eisenberg

ROTS: Return on Time Spent

Ad technology tools can help marketers improve results and save time. Read More...

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Trick or Treat? 3 Lessons From Halloween
Analytics

Trick or Treat? 3 Lessons From Halloween

14y Jack Aaronson

Trick or Treat? 3 Lessons From Halloween

Make sure your customers aren't scared of you this Halloween. Read More...

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What Makes People Buy? 20 Reasons Why
Analytics

What Makes People Buy? 20 Reasons Why

14y Bryan Eisenberg

What Makes People Buy? 20 Reasons Why

The forces that influence whether people buy. Read More

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Aesthetics vs. Usability: When Simple Is Confusing
Analytics

Aesthetics vs. Usability: When Simple Is Confusing

14y Jack Aaronson

Aesthetics vs. Usability: When Simple Is Confusing

A look at the challenges of pushing the design envelope, if universal intuition really exists, and how to mitigate the risks inherent in streamlined d...

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Social Conversions - The Launch Story of BO.LT
Analytics

Social Conversions - The Launch Story of BO.LT

14y Bryan Eisenberg

Social Conversions - The Launch Story of BO.LT

A page-sharing network provides a reason to rethink your social conversion strategy. Read More...

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Innovate or Get Out of the Way
Analytics

Innovate or Get Out of the Way

14y Jack Aaronson

Innovate or Get Out of the Way

Is your company run by idiot-driven innovation? It's up to you to change it. Read More...

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