99 Excuses for Your Digital Marketing
Analytics

99 Excuses for Your Digital Marketing

14y Bryan Eisenberg

99 Excuses for Your Digital Marketing

Conversion rate optimization must be part of your daily marketing activities. Here's a resource to assist. Read More...

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H&M Blends Brand Experience With Shopping
Analytics

H&M Blends Brand Experience With Shopping

15y Jack Aaronson

H&M Blends Brand Experience With Shopping

How to meld a company's brand experience with e-commerce. Read More...

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Conversions: Whose Job Is It Anyway?
Analytics

Conversions: Whose Job Is It Anyway?

15y Bryan Eisenberg

Conversions: Whose Job Is It Anyway?

Who owns conversions in your organization? It might be time to find out. Read More...

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Social Networks, Fads, Nostalgia
Analytics

Social Networks, Fads, Nostalgia

15y Jack Aaronson

Social Networks, Fads, Nostalgia

For every new social network that gets created, many more drop by the wayside. There is an untapped industry: one aimed at preserving our memories as ...

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5 Traits of Effective 'About Us' Pages
Analytics

5 Traits of Effective 'About Us' Pages

15y Bryan Eisenberg

5 Traits of Effective 'About Us' Pages

Everything you wanted to know about us. Read More

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Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce
Analytics

Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce

15y Jack Aaronson

Glasses-Free 3D for Mobile and Laptops, Still Wait...

With glasses-free 3D screens there is no longer a barrier entry for consumers. Read More...

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Data Rich, Optimization Poor
Analytics

Data Rich, Optimization Poor

15y Bryan Eisenberg

Data Rich, Optimization Poor

The rich are getting richer in data-driven organizations. Here's why. Read More...

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Personalization and Localization
Analytics

Personalization and Localization

15y Jack Aaronson

Personalization and Localization

Is local information important to personalization? Yes and no. Read More...

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Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15
Actionable Analysis

Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15

15y Christopher Heine

Nielsen's GRP-Styled Online Ratings to Launch on A...

System combines web, Facebook, and TV metrics. Read More...

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How Your Website Loses 7% of Potential Conversions
Analytics

How Your Website Loses 7% of Potential Conversions

15y Bryan Eisenberg

How Your Website Loses 7% of Potential Conversions

Google +1, Facebook Like, and other plug-ins increase a website's load time. What's a marketer to do? Read More...

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Google+: Facebook Knockoff or Something Else?
Analytics

Google+: Facebook Knockoff or Something Else?

15y Bryan Eisenberg

Google+: Facebook Knockoff or Something Else?

Factors that are contributing to Google+'s early success. Read More...

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Amazon.com Explores Luxury, Goes Back to Basics
Analytics

Amazon.com Explores Luxury, Goes Back to Basics

15y Jack Aaronson

Amazon.com Explores Luxury, Goes Back to Basics

Amazon has a winning formula with its new limited sale venture - a site that has an "invite only" quality to it, but everyone who uses Amazon is invit...

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Building Anticipation: Apple Screws Up Again
Analytics

Building Anticipation: Apple Screws Up Again

15y Jack Aaronson

Building Anticipation: Apple Screws Up Again

Don’t make the same mistakes Apple did with its Final Cut Pro X rollout. Build a product that users will actually be satisfied with by knowing how you...

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The Conversion Trinity
Analytics

The Conversion Trinity

15y Bryan Eisenberg

The Conversion Trinity

The three-step magic formula to increase click-throughs and conversions. Read More...

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From Mass Marketing to Interactive Experience
Analytics

From Mass Marketing to Interactive Experience

15y Jack Aaronson

From Mass Marketing to Interactive Experience

Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more p...

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Landing Page Testing: Testing for Impact, Not Variations
Analytics

Landing Page Testing: Testing for Impact, Not Variations

15y Bryan Eisenberg

Landing Page Testing: Testing for Impact, Not Vari...

Have you been testing intelligently or have you been guilty of slice-and-dice optimization? Read More...

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3 Reasons Your Site Sucks
Analytics

3 Reasons Your Site Sucks

15y Jack Aaronson

3 Reasons Your Site Sucks

Does it look like a 12-year-old designed your website? The website design doctor is in with some tips to improve your navigation and design. Read More...

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Testing - What's the Big Idea?
Analytics

Testing - What's the Big Idea?

15y Bryan Eisenberg

Testing - What's the Big Idea?

Instead of trying to test endless variations of minutiae, look for the big ideas that impact customer experience and buying process. Read More...

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QR Codes Gain Critical Mass
Analytics

QR Codes Gain Critical Mass

15y Jack Aaronson

QR Codes Gain Critical Mass

QR codes are vying for the mobile consumer. And it appears they're winning them over. Read More...

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The Consumer Is Boss: A 10-Year Perspective
Analytics

The Consumer Is Boss: A 10-Year Perspective

15y Bryan Eisenberg

The Consumer Is Boss: A 10-Year Perspective

Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Read More...

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Decentralization of the User Experience Case Study: Pinterest
Analytics

Decentralization of the User Experience Case Study: Pinterest

15y Jack Aaronson

Decentralization of the User Experience Case Study...

It is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this...

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Privacy or Convenience: Who Wins?
Analytics

Privacy or Convenience: Who Wins?

15y Bryan Eisenberg

Privacy or Convenience: Who Wins?

Have you already given up some of your privacy for the sake of convenience? Will you continue to? Read More...

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Knock, Knock, It's More Channels Than We Thought
Analytics

Knock, Knock, It's More Channels Than We Thought

15y Jack Aaronson

Knock, Knock, It's More Channels Than We Thought

Are we missing an important element of the personal touch when we are designing a multi-channel approach that doesn't include real human contact? Read...

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A Tale of Two Publishers
Analytics

A Tale of Two Publishers

15y Bryan Eisenberg

A Tale of Two Publishers

Learn from two very different publishers with very different results: The Daily and The Huffington Post. Read More...

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Multi-Channel Customer Service: @DeltaAssist Leads the Way
Analytics

Multi-Channel Customer Service: @DeltaAssist Leads the Way

15y Jack Aaronson

Multi-Channel Customer Service: @DeltaAssist Leads...

Delta is helping customers and showing people it is human by utilizing real-time customer service on Twitter. Read More...

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A Marketing Optimization Fitness Plan
Analytics

A Marketing Optimization Fitness Plan

15y Bryan Eisenberg

A Marketing Optimization Fitness Plan

Four exercises to boost your corporate metabolism fitness levels. Read More...

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Real-Time Analytics for Small-to-Medium-Sized Businesses
Analytics

Real-Time Analytics for Small-to-Medium-Sized Businesses

15y Jack Aaronson

Real-Time Analytics for Small-to-Medium-Sized Busi...

For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Read More...

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