Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...
View articleHere are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Read M...
View articleClients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...
View articleThe video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleIf you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...
View articleThe second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...
View articleE-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commer...
View articleYour online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information. Read More...
View articleBusinesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital...
View articleSuccessful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperperso...
View articleThe job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant fu...
View articleDigital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can...
View articleAs behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...
View articleThe country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
View articleWhether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great th...
View articleTwitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Read More...
View articleFrom someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Read More...
View articleThe most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...
View articleAs digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Read More...
View articleAlthough many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order ...
View articleBaidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...
View articleThe recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Read More...
View articleHere are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...
View articleIn the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Read Mor...
View articleWith the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Rea...
View articleDigital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most r...
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