Digital Training? First, Build Your Own Website
Asia

Digital Training? First, Build Your Own Website

13y Jon Wade

Digital Training? First, Build Your Own Website

Here's why. Read More

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Pre-Rolling in the Deep
Asia

Pre-Rolling in the Deep

13y Simon Geenty

Pre-Rolling in the Deep

Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a r...

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Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
Asia

Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia

13y Adaline Lau

Yahoo and Millward Brown to Lift ROI for Branding ...

The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...

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Learn How to CTRL+ALT+DELETE Your Digital Marketing
Analytics

Learn How to CTRL+ALT+DELETE Your Digital Marketing

13y Eddie Choi

Learn How to CTRL+ALT+DELETE Your Digital Marketin...

Reboot your marketing plan by learning how to apply these three steps. Read More...

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Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore
Analytics

Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore

13y Adaline Lau

Lenovo Bets on Big Data, Builds Global Analytics H...

The first phase of its analytics hub is scheduled to complete by July. Read More...

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Just Passing Through? A Look at LINE vs Facebook
Asia

Just Passing Through? A Look at LINE vs Facebook

13y Jeff Lippold

Just Passing Through? A Look at LINE vs Facebook

That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Read More...

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StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Asia

StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia an...

13y Adaline Lau

StartMeApp and Opera Launch in Singapore; Vserv.mo...

Mobile advertising updates in Asia Pacific. Read More...

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SEO Opportunities and Advantages for First-Movers in Asia
Asia

SEO Opportunities and Advantages for First-Movers in Asia

13y Scott Kellam

SEO Opportunities and Advantages for First-Movers ...

What's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Read More...

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Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China
Asia

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

13y Adaline Lau

Tencent and DG Mediamind: Third-Party Ad Serving G...

Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...

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WeChat or Weibo for Luxury Brands? [Video]
Asia

WeChat or Weibo for Luxury Brands? [Video]

13y Adaline Lau

WeChat or Weibo for Luxury Brands? [Video]

Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...

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Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
Asia

Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Imp...

13y Adaline Lau

Standard Chartered Breeze Sets World Record on Eve...

The bank's chief information officer shares his perspective on using social media for the feat. Read More...

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Driving Mobile Advertising for Automotive Brands
Asia

Driving Mobile Advertising for Automotive Brands

13y Guest

Driving Mobile Advertising for Automotive Brands

Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...

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5 Actionable Things to Improve Your Website Conversions
Asia

5 Actionable Things to Improve Your Website Conversions

13y Navneet Kaushal

5 Actionable Things to Improve Your Website Conver...

Your website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Read More...

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MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Asia

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

13y Adaline Lau

MediaQuark Unveils Programmatic Media Trading for ...

Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...

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3 Ways in Which Big Data Is Transforming Social Video Marketing
Analytics

3 Ways in Which Big Data Is Transforming Social Video Marketing

13y Siok Siok Tan

3 Ways in Which Big Data Is Transforming Social Vi...

When it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...

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Choosing a Digital Agency: Advice From SAP and Adidas [Video]
Asia

Choosing a Digital Agency: Advice From SAP and Adidas [Video]

13y Adaline Lau

Choosing a Digital Agency: Advice From SAP and Adi...

How do brand marketers manage their agencies when things don't work out? Read More...

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Tencent Launches Tango DSP
Asia

Tencent Launches Tango DSP

13y Adaline Lau

Tencent Launches Tango DSP

China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...

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10 Tips for Optimizing Your Online Articles
Asia

10 Tips for Optimizing Your Online Articles

13y Christian Arno

10 Tips for Optimizing Your Online Articles

First, identify your reader. Read More

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Debunking Mobile Wallet
Asia

Debunking Mobile Wallet

13y Paul Tomes

Debunking Mobile Wallet

Let's talk about how Apple Passbook relates to today's world and what's in it for you. Read More...

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5 Steps to Grow a Successful Testing Program
Analytics

5 Steps to Grow a Successful Testing Program

13y Breanne Maliniak

5 Steps to Grow a Successful Testing Program

If your company is new to testing, you will need to be the testing champion within your organization. Here's how. Read More...

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Testing, Testing,1-2-3-4-5?
Analytics

Testing, Testing,1-2-3-4-5?

13y Breanne Maliniak

Testing, Testing,1-2-3-4-5?

Consider these five steps to help you start testing. Read More

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Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
Asia

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mo...

13y Meera Chopra

Cutting Through the Clutter of Accidental Clicks W...

As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Read Mo...

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China's E-Tail Landscape: What's the Recipe for Success?
Analytics

China's E-Tail Landscape: What's the Recipe for Success?

13y Adaline Lau

China's E-Tail Landscape: What's the Recipe for Su...

McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...

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Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China
Asia

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China

13y Adaline Lau

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign...

Insights on how the global campaign has been adapted to the China market. Read More...

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Moving Beyond Conversions in Digital Measurement
Analytics

Moving Beyond Conversions in Digital Measurement

13y Charlie Wang

Moving Beyond Conversions in Digital Measurement

Consider this approach to tie your digital data to sales. Read More...

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SoLoMoCo in Asia: Just Another Buzzword?
Asia

SoLoMoCo in Asia: Just Another Buzzword?

13y Adaline Lau

SoLoMoCo in Asia: Just Another Buzzword?

Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Read More...

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How to Make A Viral Video
Asia

How to Make A Viral Video

13y Jon Wade

How to Make A Viral Video

I'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Read M...

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