3 Questions to Ask Before Embarking on a Blogger Outreach Strategy
Asia

3 Questions to Ask Before Embarking on a Blogger Outreach Strategy

13y Jon Wade

3 Questions to Ask Before Embarking on a Blogger O...

Consider these approaches to improve your online media relations. Read More...

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Are Banner Clicks the Devil?
Asia

Are Banner Clicks the Devil?

13y Matt Harty

Are Banner Clicks the Devil?

People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Read More...

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3 Best Practices for WeChat Marketing
Asia

3 Best Practices for WeChat Marketing

13y Rudi Leung

3 Best Practices for WeChat Marketing

Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...

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How Rally APAC Convinces Brands to Invest in Social Marketing
Asia

How Rally APAC Convinces Brands to Invest in Social Marketing

13y Adaline Lau

How Rally APAC Convinces Brands to Invest in Socia...

Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...

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Take Control of Tagging With Google Tag Manager (Part 1 of 3)
Analytics

Take Control of Tagging With Google Tag Manager (Part 1 of 3)

13y Vinoaj Vijeyakumaar

Take Control of Tagging With Google Tag Manager (P...

Adding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Read More...

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Hello Facebook Graph Search, Goodbye Google?
Asia

Hello Facebook Graph Search, Goodbye Google?

13y Lydia Ng

Hello Facebook Graph Search, Goodbye Google?

As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...

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Changi Airport Taps the Power of Photo-Sharing via Instagram
Asia

Changi Airport Taps the Power of Photo-Sharing via Instagram

13y Adaline Lau

Changi Airport Taps the Power of Photo-Sharing via...

In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...

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5 Baidu SEM Tips From the Pros
Asia

5 Baidu SEM Tips From the Pros

13y Tait Lawton

5 Baidu SEM Tips From the Pros

The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Read More...

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Content Marketing for Brands: Q&A With Ginzametrics
Analytics

Content Marketing for Brands: Q&A With Ginzametrics

13y Andy Radovic

Content Marketing for Brands: Q&A With Ginzame...

Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Read More...

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What Are the Real Challenges for Digital Marketing in 2013?
Analytics

What Are the Real Challenges for Digital Marketing in 2013?

13y Louise Au

What Are the Real Challenges for Digital Marketing...

In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...

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Does Your Brand Have a Content Marketing Strategy?
Asia

Does Your Brand Have a Content Marketing Strategy?

13y Andy Radovic

Does Your Brand Have a Content Marketing Strategy?

An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified ...

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Building the Digital Agency of the Future
Asia

Building the Digital Agency of the Future

13y Vincent Teo

Building the Digital Agency of the Future

Consider these five suggestions to manage this paradigm shift within the agency. Read More...

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Cathay Engages Instagram Fans to Celebrate the Snake Year
Asia

Cathay Engages Instagram Fans to Celebrate the Snake Year

13y Adaline Lau

Cathay Engages Instagram Fans to Celebrate the Sna...

Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...

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Facebook Graph Search - a Fresh Take on SEO
Asia

Facebook Graph Search - a Fresh Take on SEO

13y Navneet Kaushal

Facebook Graph Search - a Fresh Take on SEO

Facebook has really pulled out the big guns to make Google shudder. As a marketer, consider these tips to optimize your page for Graph Search. Read Mo...

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The APAC Marketer's 2013 Shopping List
Asia

The APAC Marketer's 2013 Shopping List

13y Max Sim

The APAC Marketer's 2013 Shopping List

Here is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...

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How to Avoid Social Media Humiliation
Asia

How to Avoid Social Media Humiliation

13y Charlie Pownall

How to Avoid Social Media Humiliation

Consider these pointers to avoid a social media crisis. Read More...

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Playing Around With the Customer Relationship
Asia

Playing Around With the Customer Relationship

13y Stephen Hay

Playing Around With the Customer Relationship

What does gamification mean for customer relationships? Read More...

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Protecting and Developing an Online Reputation
Asia

Protecting and Developing an Online Reputation

13y Christian Arno

Protecting and Developing an Online Reputation

It's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Read ...

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5 Content Marketing Trends for 2013 You Haven't Heard Yet
Asia

5 Content Marketing Trends for 2013 You Haven't Heard Yet

13y Guest

5 Content Marketing Trends for 2013 You Haven't He...

You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...

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Let's Talk About LINE
Asia

Let's Talk About LINE

13y Jeff Lippold

Let's Talk About LINE

As marketers, here are several ways we can take advantage of this service. Read More...

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Six Things Digital Marketers Must Know - Part 2
Asia

Six Things Digital Marketers Must Know - Part 2

13y Ohad Hecht

Six Things Digital Marketers Must Know - Part 2

Email trends marketers should embrace for the year. Read More...

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Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis
Agency Spotlight

Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis

13y Adaline Lau

Exec Moves at Google, Starcom, PHD, Mindshare, Raz...

Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...

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Six Things Digital Marketers Must Know in 2013
Asia

Six Things Digital Marketers Must Know in 2013

13y Ohad Hecht

Six Things Digital Marketers Must Know in 2013

With so much to take in and learn, let me hash down all the hoopla to what you really must know. Read More...

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India Is Set to Raise a Toast for 2013
Asia

India Is Set to Raise a Toast for 2013

13y Mandar Marathe

India Is Set to Raise a Toast for 2013

Global Internet and technology giants will look at India with a special interest in 2013. Read More...

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Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them
Asia

Five Common Mistakes Organizations Make When Launching a Social Media Campa...

13y Jon Wade

Five Common Mistakes Organizations Make When Launc...

There are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...

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The Importance of Responsive Web Design in 2013
Asia

The Importance of Responsive Web Design in 2013

13y RP Singh

The Importance of Responsive Web Design in 2013

Let's look at some advantages of using responsive web design for your business. Read More...

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The Digital Agency of the Future
Asia

The Digital Agency of the Future

13y Vincent Teo

The Digital Agency of the Future

Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...

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