In China and worldwide, "social media analytics" receive a ridiculous amount of attention, while people are not even able to deal with their "traditio...
View articleSearch engines today are increasingly emphasizing content structure. If you are still optimizing tags and links, think again. Read More...
View articleMarketers will need access to good digital media content. Read More...
View articleRecession or no recession, spending on digital advertising will continue to grow this year. Read More...
View articleConsider these six tips for search marketing in the new year. Read More...
View articleMore TV ad dollars will shift to optimizing video ads online. Read More...
View articleWe're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Read More...
View articleBrands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on F...
View articleMixi offers Pages, launches contextual advertising platform. Read More...
View articleThree key trends in Asia Pacific this year. Read More...
View articleJ&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Read More...
View articleThree key trends in search marketing to watch for in 2012. Read More...
View articleAlso, look for mobile-friendly apps and mobile optimized websites in the coming year. Read More...
View articleSearch specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Read More...
View articleCount on mobile to gain momentum, particularly in emerging markets. Read More...
View articleMatt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Read More...
View articleYou can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Read More...
View articleConsider these five factors when planning and buying online ads in China. Read More...
View articleOptimizing for results across platforms or channels is not new, yet the media industry has never gone beyond paying lip service to it. Here are three ...
View articleThe convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012. Read ...
View articleCampaigns drive prospects. Where you need to get serious is in the less glamorous world of lead conversion because this is where customers are born. H...
View articleWhen designing your website for another culture, there are several things that need to be taken into consideration. Consider these five key aspects of...
View articleWriting a creative brief is a skill that will help your brand through effective campaigns. And every brief should answer these four questions. Read Mo...
View articleConsider these factors to develop email campaigns for e-commerce and group purchase. Read More...
View articleChina has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the ...
View articleWPP Digital agency recruits Eric Wong from TBWA Group's IntegerChina. Read More...
View articleEnglish Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Read More...
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