Baidu Launches International Marketing Efforts
Asia

Baidu Launches International Marketing Efforts

14y Guest

Baidu Launches International Marketing Efforts

Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and ...

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Going Mobile
Asia

Going Mobile

14y Stephen Hay

Going Mobile

Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Read More...

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Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data
Asia

Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data

14y Adaline Lau

Yahoo's Shashi Seth on the Future of Search, Mobil...

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...

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Are We Writing Off Google+ too Early?
Asia

Are We Writing Off Google+ too Early?

14y Vivek Bhargava

Are We Writing Off Google+ too Early?

Google+ is here to stay. Here are eight reasons why. Read More...

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Tips for Selecting Your Search Agency
Asia

Tips for Selecting Your Search Agency

14y Antony Yiu

Tips for Selecting Your Search Agency

Follow these five guidelines to evaluate if your search agency is doing a good job or not. Read More...

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Steve Jobs: A Tribute
Asia

Steve Jobs: A Tribute

14y Adaline Lau

Steve Jobs: A Tribute

Digital marketing practitioners describe how Steve Jobs influenced product design, technology, and marketing. Read More...

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The Big Thing in Japan: Mobile SNS and Games
Asia

The Big Thing in Japan: Mobile SNS and Games

14y Shohei Shimoda

The Big Thing in Japan: Mobile SNS and Games

An overview of mobile SNS sites Gree and Mobage in Japan. Read More...

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This Diwali, Integrate Search and Social to Boost Promotions
Asia

This Diwali, Integrate Search and Social to Boost Promotions

14y Shourya Ray Chaudhuri

This Diwali, Integrate Search and Social to Boost ...

With the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India. Read More...

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Outsourcing SEO to Search Agencies or Doing SEO From In-House
Analytics

Outsourcing SEO to Search Agencies or Doing SEO From In-House

14y Gordon Choi

Outsourcing SEO to Search Agencies or Doing SEO Fr...

Evaluate these factors when hiring an SEO agency. Read More...

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LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Asia

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

14y Adaline Lau

LBS Marketing in China: 3 Things Jiepang Can Teach...

Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Read More...

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Love and Other Drugs, Reloaded
Asia

Love and Other Drugs, Reloaded

14y Mandeep Grover

Love and Other Drugs, Reloaded

B2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industr...

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Web Analytics in the Eyes of China's Major Advertisers
Analytics

Web Analytics in the Eyes of China's Major Advertisers

14y Michael Xu

Web Analytics in the Eyes of China's Major Adverti...

My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Read More...

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These B2B Marketers Are the Good Wives
Asia

These B2B Marketers Are the Good Wives

14y Eddie Choi

These B2B Marketers Are the Good Wives

Key takeways from moderating the B2B lead gen panel featuring Alibaba, Global Sources, and RS-Component at SES HK. Read More...

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SEO Opportunities in the Chinese Internet
Asia

SEO Opportunities in the Chinese Internet

14y Christian Arno

SEO Opportunities in the Chinese Internet

China presents unique challenges but here's how to identify and take advantage of organic search opportunities for e-commerce companies. Read More...

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The Six I-Principles of Digital Media Marketing
Asia

The Six I-Principles of Digital Media Marketing

14y RP Singh

The Six I-Principles of Digital Media Marketing

Consider these elements in digital planning to reach an increasingly fragmented media landscape. Read More...

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Measuring Conversion in Mobile Marketing
Asia

Measuring Conversion in Mobile Marketing

14y Darren Yan

Measuring Conversion in Mobile Marketing

Are cross-media strategies such as featuring QR code or apps in print media effective? Read More...

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Email Campaign Management: Learn From Macau Luxury Hotels
Asia

Email Campaign Management: Learn From Macau Luxury Hotels

15y Francis Kwok

Email Campaign Management: Learn From Macau Luxury...

Tips to improve open rates for your newsletters and promotional campaigns. Read More...

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Why Advertising Is Bad For Social Media
Asia

Why Advertising Is Bad For Social Media

15y Brandon Cheung

Why Advertising Is Bad For Social Media

Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Read More...

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It's Not About the Web Analytics Tool; It Is About Engagement (Part 2)
Analytics

It's Not About the Web Analytics Tool; It Is About Engagement (Part 2)

15y Joni Ngai

It's Not About the Web Analytics Tool; It Is About...

Consider these approaches to audience engagement and optimising business value using analytics. Read More...

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Dell Expands Listening Center to Asia
Asia

Dell Expands Listening Center to Asia

15y Adaline Lau

Dell Expands Listening Center to Asia

A new chapter for celebrated social media monitoring program. Read More...

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It's Not About the Web Analytics Tool; It Is About Engagement (Part 1)
Analytics

It's Not About the Web Analytics Tool; It Is About Engagement (Part 1)

15y Joni Ngai

It's Not About the Web Analytics Tool; It Is About...

Forget about web analytics tools. Consider this approach to measure online. Read More...

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Audience, Context, and Semantics
Asia

Audience, Context, and Semantics

15y Matt Harty

Audience, Context, and Semantics

Consider these approaches to audience targeting. Read More

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Digital Spend: The Multi-Billion Dollar Question
Asia

Digital Spend: The Multi-Billion Dollar Question

15y Arun Kumar

Digital Spend: The Multi-Billion Dollar Question

While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. R...

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Google Shihui Deal Search Launches In China
Asia

Google Shihui Deal Search Launches In China

15y Guest

Google Shihui Deal Search Launches In China

Google' Shihui will allow users to search through information aggregated from China's deal sites. Read More...

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Measuring Weibo Marketing: Zombie Fans vs. Social Momentum
Asia

Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

15y Eddie Choi

Measuring Weibo Marketing: Zombie Fans vs. Social ...

How are you measuring effectiveness for Weibo campaigns? Read More...

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In-House SEM: 5 Factors to Consider
Asia

In-House SEM: 5 Factors to Consider

15y Gordon Choi

In-House SEM: 5 Factors to Consider

A comprehensive evaluation if you should stop outsourcing and bring your paid search efforts in-house. Read More...

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Hong Kong Disneyland Dips Into Digital for Halloween
Asia

Hong Kong Disneyland Dips Into Digital for Halloween

15y Adaline Lau

Hong Kong Disneyland Dips Into Digital for Hallowe...

The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...

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