GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy...
View articleContent marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. Rea...
View articleUsing LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...
View articleJason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve...
View articleMother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 20...
View articleWe’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...
View articleJoe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d ...
View articleManeesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...
View articleThe social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to its uncompromising stance on adv...
View articleIn September and October 2014, all tech aficionados and social media commentators could talk about was Ello, the new social network with a minimalist ...
View articleYou spend countless hours producing and refining your content, to make sure it informs and entertains your audience while fulfilling your marketing go...
View articleDigital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike Norrish, Digital E...
View articleIt has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Co...
View articleAs things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order to maintain the strongest featur...
View articleHigh performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...
View articleAlibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this we...
View articleBlending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...
View articleThe concept of user-generated content used to be unthinkable to agencies and advertisers. But a few decades and a few thousand projects later, UGC is ...
View articleImagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to...
View articleIf you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare. The depth and breadth of...
View articleThe importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline ...
View articleDigital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...
View articleFinding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been...
View articleClickZ has released a new podcast series called the ClickZ Digital Marketing Podcast, featuring some of the experts who contributed to our Digital Tre...
View articleVideo marketing has been on the rise for several years now and it is only expected to grow even more. According to Cisco, video traffic will account f...
View articleVisual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be do...
View articleThe web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictur...
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