FTC Privacy Chief Jumps to the NAI
Data insights

FTC Privacy Chief Jumps to the NAI

14y Zachary Rodgers

FTC Privacy Chief Jumps to the NAI

Marc Groman's hire comes as the Federal Trade Commission nears release of a major privacy framework governing online ads. Read More...

View article
Behaviorally-Targeted Email Arrives at Last
Data insights

Behaviorally-Targeted Email Arrives at Last

14y Rob Graham

Behaviorally-Targeted Email Arrives at Last

One company is making inroads against poor marketing practices that seem to care little about message or relevance. Read More...

View article
5 Things You Should Know About the Future of Retargeting
Data insights

5 Things You Should Know About the Future of Retargeting

14y Jeff Green

5 Things You Should Know About the Future of Retar...

Understanding the landscape of display advertising. Read More...

View article
FTC Settles With Tremor Over Flash Cookies
Data insights

FTC Settles With Tremor Over Flash Cookies

14y Zachary Rodgers

FTC Settles With Tremor Over Flash Cookies

Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Read More...

View article
Self-Reg Ad Icon: Millions in Revenue?
Data insights

Self-Reg Ad Icon: Millions in Revenue?

14y Kate Kaye

Self-Reg Ad Icon: Millions in Revenue?

Combined, the three certified compliance firms enabling the Ad Choices Icon could be generating up to $1 million per month in serving fees. Read More...

View article
Integrated Local Targeting to Drive Consumer Preference
Data insights

Integrated Local Targeting to Drive Consumer Preference

14y Andrea Fishman

Integrated Local Targeting to Drive Consumer Prefe...

Six ways to ensure alignment of local marketing programs. Read More...

View article
Google Increases Ads Transparency for Consumers
Data insights

Google Increases Ads Transparency for Consumers

14y Christopher Heine

Google Increases Ads Transparency for Consumers

Announcement arrives against backdrop of annual privacy meeting for global brands. Read More...

View article
Village Voice Media Pressured to Drop Backpage.com Adult Ads
Data insights

Village Voice Media Pressured to Drop Backpage.com Adult Ads

14y Susan Kuchinskas

Village Voice Media Pressured to Drop Backpage.com...

Classifieds site generated $2.1 million in revenue from "online prostitution advertising" in August. Read More...

View article
They Are Not Your Customers; You Are Their Brand
Data insights

They Are Not Your Customers; You Are Their Brand

14y Amy Manus

They Are Not Your Customers; You Are Their Brand

If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients....

View article
Marketing in the Mode of the Consumer
Data insights

Marketing in the Mode of the Consumer

14y Rob Graham

Marketing in the Mode of the Consumer

Does your offer make things easier for your consumer and not just for you? Read More...

View article
The Straight Story on Display Auto-Optimization
Data insights

The Straight Story on Display Auto-Optimization

14y Jeff Green

The Straight Story on Display Auto-Optimization

There is no easy button in the demand-side-platform world. Read More...

View article
Congressional Privacy Hawks Target Verizon Ad Program
Data insights

Congressional Privacy Hawks Target Verizon Ad Program

14y Kate Kaye

Congressional Privacy Hawks Target Verizon Ad Prog...

Co-chairs of House Privacy Caucus inquired about a geotargeted ad program. Read More...

View article
Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?
Data insights

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segment...

14y Andrea Fishman

Is Your SEO Keyword Strategy In Line With Your Beh...

A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Read More...

View article
Rockefeller Got IAB Donation Days After Launching Privacy Bill
Data insights

Rockefeller Got IAB Donation Days After Launching Privacy Bill

14y Kate Kaye

Rockefeller Got IAB Donation Days After Launching ...

IAB's lobbying arm has made contributions to 10 key lawmakers this year. Read More...

View article
Senate Grills Google's Eric Schmidt on Market Dominance
Data insights

Senate Grills Google's Eric Schmidt on Market Dominance

15y Zachary Rodgers

Senate Grills Google's Eric Schmidt on Market Domi...

Judiciary Committee probes search giant's bias toward its own web products. Read More...

View article
Worse Than Spam
Data insights

Worse Than Spam

15y Rob Graham

Worse Than Spam

It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Read More...

View article
Behavioral Ads Targeting Kids Need Parental Consent, Says FTC
Data insights

Behavioral Ads Targeting Kids Need Parental Consent, Says FTC

15y Kate Kaye

Behavioral Ads Targeting Kids Need Parental Consen...

Agency wants regular audits of self-regulatory programs overseeing COPPA compliance. Read More...

View article
Groupon Expected to Respond to Lawsuit on Monday
Data insights

Groupon Expected to Respond to Lawsuit on Monday

15y Christopher Heine

Groupon Expected to Respond to Lawsuit on Monday

Sales force sues daily deals player in overtime pay dispute. Read More...

View article
Riding the Wave: Syncing User Engagement With Marketing Messages
Data insights

Riding the Wave: Syncing User Engagement With Marketing Messages

15y Andrea Fishman

Riding the Wave: Syncing User Engagement With Mark...

How branded social media monitoring and website analytics can influence your marketing messaging. Read More...

View article
Turning Attribution on Its Side
Data insights

Turning Attribution on Its Side

15y Amy Manus

Turning Attribution on Its Side

The art of attribution and how to know if you are capturing the entire picture. Read More...

View article
Audience Targeting: Spy Factory or Consumer Guidance Tool?
Data insights

Audience Targeting: Spy Factory or Consumer Guidance Tool?

15y Rob Graham

Audience Targeting: Spy Factory or Consumer Guidan...

Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Read More...

View article
Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track
Data insights

Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track

15y Kate Kaye

Commissioner Says FTC Is Not Ready to Advise on Do...

J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy. Read More...

View article
Groupon Responds to Privacy Inquiry From Lawmakers
Data insights

Groupon Responds to Privacy Inquiry From Lawmakers

15y Kate Kaye

Groupon Responds to Privacy Inquiry From Lawmakers

Company revealed Q2 sales info and disclosed it no longer works with Omniture. Read More...

View article
AudienceScience President Jeff Hirsch to Leave Company
Data insights

AudienceScience President Jeff Hirsch to Leave Company

15y Kate Kaye

AudienceScience President Jeff Hirsch to Leave Com...

Hirsch plans to "pursue smaller entrepreneurial interests." Read More...

View article
What to Expect When You're Expecting…a Media Commitment
Data insights

What to Expect When You're Expecting…a Media Commitment

15y Amy Manus

What to Expect When You're Expecting…a Media Commi...

Six tips to create more visibility behind the scenes and help you get on a pending media buy. Read More...

View article
Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Data insights

Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build ...

15y Andrea Fishman

Ask Away! Engaging in Off-Site Conversations to Ta...

Targeting consumers though topical expertise. Read More...

View article
Rules to Live By When Implementing Behavioral Targeting Tactics
Data insights

Rules to Live By When Implementing Behavioral Targeting Tactics

15y Amy Manus

Rules to Live By When Implementing Behavioral Targ...

Five things to consider before launching, expanding, or testing elements of behavioral targeting. Read More...

View article
1 21 22 23 24 25 40