Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Read More...
View articleAs more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Read More...
View articleThis first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for m...
View articleThe future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...
View articleThe decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge? Read More...
View articleMany marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Read More...
View articleYahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Read More...
View articleMany companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into considerat...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleAs technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...
View articleWill digital media buyers opt for mobile or connected TV video inventory over display? Read More...
View articleAs content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed a...
View articleAlthough they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...
View articleThe consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...
View articleDigital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...
View articleJust because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Read More...
View articleThe time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to c...
View articleU.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...
View articleThe future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...
View articleThe new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providin...
View articleIn exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Re...
View articleMarketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at...
View articleIn order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two wo...
View articleAlthough CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...
View articleConsumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Read More...
View articleIn the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...
View articleAfter surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed...
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