Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compe...
View articleIn this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...
View articleTo increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train s...
View articleIf marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...
View articleEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...
View articleKraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...
View articleIt's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Read More...
View articleWhat's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...
View articleTo remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Cr...
View articleAutomation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...
View articleStarting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their...
View articleAdvertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Read More...
View articleBefore you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Read M...
View articleNative advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...
View articleThe ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Read More...
View articlePersonas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Read More...
View articleInstead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their v...
View articleThere is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. ...
View articleSearch is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...
View articleThe holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...
View article2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Read More...
View articleBy taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Read More...
View articleIn the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affe...
View articleAs devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changin...
View articleCreating a strong value proposition and personalized mobile content were just some of the ways Alibaba helped push this year's Chinese Singles Day sal...
View articleJust one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleDuring the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring thes...
View article