The world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Read More...
View articleWhen launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the pres...
View articleThe coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Rea...
View articleSoutheast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...
View articleThe company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves hel...
View articleBased on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...
View articleA new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers ...
View articleIn the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...
View articleAlthough it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves. Read...
View articleProgrammatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
View articleFollowing a successful real-time campaign in New York, where Heineken brought favors to tweeters' parties, the beer brand is doing the same in eight o...
View articleAccording to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressio...
View articleWhat are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Read More...
View articleMarketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. ...
View articleAs the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected device...
View articleOnline-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Read More...
View articleA look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Read More...
View articleThese three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve y...
View articleBanner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...
View articleWhen on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...
View articleWhen communicating content marketing terms to clients, the key is to keep it simple. Read More...
View articleFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...
View articleCoca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Read More...
View articleComing up with new content marketing ideas month after month can be difficult, so here are eight ways to brainstorm like a pro. Read More...
View articleBrands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...
View articleLeading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Rea...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
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