The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...
View articleAgencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Read More...
View articleWhen planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so ...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleThe latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Read Mo...
View articleAs the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...
View articleNative advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleEven in our hyper-connected world, positioning your start-up in one of the world's entrepreneurial clusters could help you set yourself up for greater...
View articleTo survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business la...
View articleThere are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...
View articleA few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during August. Read More...
View articleThe availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some ...
View articleStorytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what ef...
View articleBrands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...
View articleInstead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articleCreating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" o...
View articleGreat content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...
View articleThe success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...
View articleNew features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small busine...
View articleHow brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market parti...
View articleBy utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return o...
View articleAdvancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways in...
View article