The ads began rolling out today, as Facebook seeks to increase engagement. Read More...
View articleAdvertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...
View articleWebinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...
View articleBy acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...
View articleUtility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...
View articleA look at two organizations that will help email marketers stay connected and involved in the email marketing community. Read More...
View articleWith all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnersh...
View articleThis is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your co...
View articleIf you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultiva...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
View articleBeing able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Read More...
View articleA Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleIt's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...
View articleIn many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Read More...
View articleDigital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming it...
View articleIf you're considering taking a job at a new tech start-up, here are some things to consider to help decide if the company will be a good fit for you. ...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleIf you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up f...
View articleAs email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we corre...
View articleAs we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to sl...
View articleThere are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road ...
View articleYour online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information. Read More...
View articleOne of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...
View articleBusinesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital...
View articleIn an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...
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