In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Read More...
View articleTo understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Read More...
View articleContent is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, manag...
View articleThe techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...
View articleSales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...
View articleWith Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...
View articleIn this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportun...
View articleEven though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...
View articleThe platform says this will make promoted posts more relevant to its users. Read More...
View articleBurt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...
View articleIBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Read More...
View articleIf the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?...
View articleBy conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates...
View articleAsia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...
View articleThe first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleScoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on...
View articleThe insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Read More...
View articleAs technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Read Mo...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articleThe audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Read More...
View articleMeasuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...
View articleBy trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better prod...
View articleThere can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together ...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleIn the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...
View articleHere are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...
View articleDepending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out...
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