Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social act...
View articleThe opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us....
View articleThe hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Read More...
View articleBanner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Read More...
View articleAvoid complaints, address issues, but most importantly focus on the interaction. Read More...
View articleTaylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Read More...
View articleGap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Read More...
View articleTo understand the value of a given piece of content, we have to look at each stage separately. Read More...
View articleRenaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is so...
View articleBaidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...
View articleThe line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Read More...
View articleFor a limited time, Neiman Marcus offered access to a Rebecca Minkoff handbag solely via its Pinterest page. Read More...
View articleA repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the ov...
View articleThe key to future success lies in planning ahead for what appears to be Google's push to scale Enhanced Campaigns. Read More...
View articleWhether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Read More...
View articleAs the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock. Read More...
View articleThe Vine campaign offers what the brand hopes is more shareable content. Read More...
View articleSetting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your obje...
View articleWith new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we ta...
View articleFans voted on features like interior and exterior color to celebrate the brand's Facebook milestone. Read More...
View articleAnd it's about time we did something about it as an industry. Read More...
View articleTwo of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap...
View articleThe relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Read More...
View articleWith so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...
View articleA marketer's guide to the different types of retargeting for your campaign. Read More...
View articleESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buy...
View articleThe #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Read More...
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