Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...
View articleThe goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital b...
View articleWhy your content strategist should have Godlike omniscience, the brain of a scientist, and the soul of a poet. Read More...
View articleAdvice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI. Read M...
View articleIf the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to gene...
View articleAdvertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper di...
View articleA discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Read More...
View articleThis could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Read More...
View articleWe will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meanin...
View articleDigital agency 360i has expanded its global footprint with the opening of an office in Toronto. Read More...
View articleRemember: to merge your left and right lobes; that creativity without conversion equals zero; to learn the new marketing Four Ps; and to always be cle...
View articlePlan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Read More...
View articleFacebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared t...
View articleMove to programmatic marketing benefits innovative agency, clients - and the bottom line. Read More...
View articleI'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Read M...
View articleMarketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional p...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleGoogle says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant da...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to...
View articleTravel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through pai...
View articleJaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in a...
View articleTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Read More...
View articleA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Read More...
View articleWith a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more adve...
View articleIt's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Read More...
View articleWe may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. Read More...
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