USA Network Lets Psych Fans Determine Whodunit
Marketing

USA Network Lets Psych Fans Determine Whodunit

13y Lisa Lacy

USA Network Lets Psych Fans Determine Whodunit

In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Read More...

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Eggo Wants Customer Recipes
Marketing

Eggo Wants Customer Recipes

13y Lisa Lacy

Eggo Wants Customer Recipes

The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Read More...

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Why Big Data Isn't the End-All for Content Marketing
Data insights

Why Big Data Isn't the End-All for Content Marketing

13y Adria Saracino

Why Big Data Isn't the End-All for Content Marketi...

In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your s...

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American Airlines Debuts Award Map Tool
Marketing

American Airlines Debuts Award Map Tool

13y Lisa Lacy

American Airlines Debuts Award Map Tool

The airline says the interactive map should make it easier to book award travel. Read More...

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Optimizing Videos for Search: A Complete Guide
Media

Optimizing Videos for Search: A Complete Guide

13y Benjamin Spiegel

Optimizing Videos for Search: A Complete Guide

Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...

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The Necessity of Competitive Intelligence
Email

The Necessity of Competitive Intelligence

13y David Daniels

The Necessity of Competitive Intelligence

It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Read More...

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What's Your Evidence?
Automation

What's Your Evidence?

13y Stacie Levy

What's Your Evidence?

The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence. Read More...

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Marin Software Raises $105 Million in IPO
Marketing

Marin Software Raises $105 Million in IPO

13y Danny Goodwin

Marin Software Raises $105 Million in IPO

Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold ...

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Brands Steal College Hoops' Thunder With Bracket Challenges
Marketing

Brands Steal College Hoops' Thunder With Bracket Challenges

13y Lisa Lacy

Brands Steal College Hoops' Thunder With Bracket C...

A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Read More...

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The Essentials: 6 Things Every Brand Needs
Marketing

The Essentials: 6 Things Every Brand Needs

13y Gary Stein

The Essentials: 6 Things Every Brand Needs

You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a ...

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Denny's Pushes Bacon Menu With Baconalia Hub
Marketing

Denny's Pushes Bacon Menu With Baconalia Hub

13y Lisa Lacy

Denny's Pushes Bacon Menu With Baconalia Hub

Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Read More...

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Do's and Don'ts for Choosing the Right Recruiter to Get You Your Next Role
Marketing

Do's and Don'ts for Choosing the Right Recruiter to Get You Your Next Role

13y Alan Cutter

Do's and Don'ts for Choosing the Right Recruiter t...

Having the right recruiter, and sharing the right information, can lead to the right role with the right company. Read More...

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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Marketing

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

13y Lisa Lacy

Friskies' GamesforCats.com Offers Branded Experien...

The site has seven free game apps with three million downloads to date. Read More...

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Capri Sun Invites Kids on Epic Adventure
Marketing

Capri Sun Invites Kids on Epic Adventure

13y Susan Kuchinskas

Capri Sun Invites Kids on Epic Adventure

The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...

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Getting to What Matters
Marketing

Getting to What Matters

13y Robin Neifield

Getting to What Matters

How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our r...

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The Convergence of Experience Management and Insight
Data insights

The Convergence of Experience Management and Insight

13y Andrea Fishman

The Convergence of Experience Management and Insig...

Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...

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Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Marketing

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

13y Lisa Lacy

Grape-Nuts Leverages Hillary's Everest Climb in Fa...

The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Read More...

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Digitas Selects Weisman as New CEO for North America
Marketing

Digitas Selects Weisman as New CEO for North America

13y Melanie White

Digitas Selects Weisman as New CEO for North Ameri...

Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Read More...

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IAB Officially Unveils the SafeFrame 1.0 Specification
Marketing

IAB Officially Unveils the SafeFrame 1.0 Specification

13y James Dohnert

IAB Officially Unveils the SafeFrame 1.0 Specifica...

IAB's release aims to improve methods for the measurement of digital ad impression viewability. Read More...

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How to Manage Multiple Digital Agencies
Asia

How to Manage Multiple Digital Agencies

13y Motoko Hunt

How to Manage Multiple Digital Agencies

Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Read More...

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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Marketing

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

13y Melanie White

SXSW 2013: Talking Shoes and Road Trip Smileage Wi...

Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...

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The Networking Guide to SES New York 2013 #SESNY
Search

The Networking Guide to SES New York 2013 #SESNY

13y Danny Goodwin

The Networking Guide to SES New York 2013 #SESNY

While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference co...

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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Marketing

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

13y Matt Kapko

Microsoft Advertising Defines the 4 Pathways to Mu...

Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive cons...

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Old Spice Wraps Up Wild Week With Mr. Wolfdog
Marketing

Old Spice Wraps Up Wild Week With Mr. Wolfdog

13y Lisa Lacy

Old Spice Wraps Up Wild Week With Mr. Wolfdog

The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Read More...

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Programmatic Marketing in the Age of Digital Darwinism
Display Advertising

Programmatic Marketing in the Age of Digital Darwinism

13y Julie Ginches

Programmatic Marketing in the Age of Digital Darwi...

A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of ever...

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India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
Asia

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

13y Adaline Lau

India's E-Commerce Firms Slow to Adopt Search Mark...

NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Read More...

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McDonald's Shamrock Shake Inspires Fan Tile Generator
Marketing

McDonald's Shamrock Shake Inspires Fan Tile Generator

13y Lisa Lacy

McDonald's Shamrock Shake Inspires Fan Tile Genera...

McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Read More...

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