FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Read More...
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View articleGood managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with. Read...
View articleHow the influence of "cord-cutters" is changing television as we know it. Read More
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View articlePundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining th...
View articleFisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Read More...
View articleWhat is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Read More...
View articleTo follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Read More...
View articleThe interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...
View articleChevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or ...
View articleFocusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it...
View articleTo maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Read More...
View articleThe popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will gi...
View articleMy views on how technology would impact the industry 10 years from now. Read More...
View articleThe Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Read More...
View articleThe brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...
View articleBusting five of the myths that seem to be floating around the marketing industry. Read More...
View articleIn the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Read...
View articleAdobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...
View articleThe campaign includes a microsite and credit report promo. Read More...
View articleWe have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...
View articleIt is capable of increasing sales conversions consistently by 10 to 30 percent. Read More...
View articleTraackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping br...
View articleThe promotion, A Brother in Your Corner, asks participants to submit stories on Facebook. Read More...
View articleCross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifyi...
View articleBranded content on Pandora includes comedy show footage and a so-called mixtape. Read More...
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