China vs. the West: Who's the Biggest Fish in E-Commerce?
Data insights

China vs. the West: Who's the Biggest Fish in E-Commerce?

14y Aubrey Beck

China vs. the West: Who's the Biggest Fish in E-Co...

As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to su...

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Establish and Protect Your Brand - Both Online and Off
Email

Establish and Protect Your Brand - Both Online and Off

14y Jay Brangiforte

Establish and Protect Your Brand - Both Online and...

Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Read More...

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What Could Possibly Go Wrong?
Marketing

What Could Possibly Go Wrong?

14y Robin Neifield

What Could Possibly Go Wrong?

Change is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportu...

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AOL Offers Cross-Platform Ads for Desktop and Mobile
Display Advertising

AOL Offers Cross-Platform Ads for Desktop and Mobile

14y Matt Kapko

AOL Offers Cross-Platform Ads for Desktop and Mobi...

Pictela ads now work across smartphones and tablets. Read More...

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China Internet Scene: A Whole Different World!
Asia

China Internet Scene: A Whole Different World!

14y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

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M80 CEO Predicts Brands Will Boost Facebook Ad Spend
Display Advertising

M80 CEO Predicts Brands Will Boost Facebook Ad Spend

14y ClickZ News Staff

M80 CEO Predicts Brands Will Boost Facebook Ad Spe...

Todd Steinman also worries about Facebook mobile ad clutter. Read More...

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Digital Mad Man: AKQA Co-Founder Ajaz Ahmed
Marketing

Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

14y Joan Voight

Digital Mad Man: AKQA Co-Founder Ajaz Ahmed

How avoiding a mistake in the '90s helped the WPP agency stay alive and thrive. Read More...

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The Marketer's New Role: From Branding to Buying on Facebook
Marketing

The Marketer's New Role: From Branding to Buying on Facebook

14y Jim Lively

The Marketer's New Role: From Branding to Buying o...

Top three things digital agencies need to know before pitching brands on social commerce. Read More...

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Do Not Track Standards Not Settled in W3C Meetings
Data insights

Do Not Track Standards Not Settled in W3C Meetings

14y Kate Kaye

Do Not Track Standards Not Settled in W3C Meetings

EU said Microsoft should be allowed to implement DNT by default. Read More...

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Users Emerge As Distinct Category of Shoppers
Automation

Users Emerge As Distinct Category of Shoppers

14y Stephanie Miller

Users Emerge As Distinct Category of Shoppers

A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Read More...

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Facebook Ads Running on Zynga
Display Advertising

Facebook Ads Running on Zynga

14y Kate Kaye

Facebook Ads Running on Zynga

Could this be the beginning of the long-awaited Facebook ad network? Read More...

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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Financial Services

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

14y Daniel Mickens

Marketing News Roundup: Citibank, Verizon Wireless...

IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...

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Brooks Brothers Plays It Cool in Social Marketing
Marketing

Brooks Brothers Plays It Cool in Social Marketing

14y Anna Maria Virzi

Brooks Brothers Plays It Cool in Social Marketing

Retailer emphasizes personalized experiences instead of likes and tweets - for now. Read More...

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Data Collection Up 400% Since 2011
Analytics

Data Collection Up 400% Since 2011

14y Daniel Mickens

Data Collection Up 400% Since 2011

Krux found data collection per page rose from 10 to 50 events year-over-year. Read More...

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IAB Ad Tech Council Names Co-Chairs From Google and Rubicon
Marketing

IAB Ad Tech Council Names Co-Chairs From Google and Rubicon

14y Kate Kaye

IAB Ad Tech Council Names Co-Chairs From Google an...

Ad tech IAB member firms can join the council but must pay extra for the privilege. Read More...

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So You Think You Can Work in Media?
Marketing

So You Think You Can Work in Media?

14y Anna Papadopoulos

So You Think You Can Work in Media?

Shedding some light on what it's really like to work as a media professional. Read More...

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Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent
Marketing

Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent

14y Augustine Fou

Branding Today: Why It's Ineffective, Irrelevant, ...

Brands must act on real-time consumer feedback to continuously develop awesome products. Read More...

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Help Wanted: Casinos Seek Digital Experience
Asia

Help Wanted: Casinos Seek Digital Experience

14y Chris Wieners

Help Wanted: Casinos Seek Digital Experience

Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...

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WPP Grabs Digital Agency Giant AKQA
Marketing

WPP Grabs Digital Agency Giant AKQA

14y Kate Kaye

WPP Grabs Digital Agency Giant AKQA

Holding co. does not appear to be slowing down in its quest to buy digital firms across the globe. Read More...

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Digital Agencies: Here's Your Wake-Up Call
Marketing

Digital Agencies: Here's Your Wake-Up Call

14y Sean Carton

Digital Agencies: Here's Your Wake-Up Call

When it comes to the strategic "why" behind the creative "wow," it appears that digital agencies aren't delivering. Read More...

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Avoid the ISP War on Graymail
Email

Avoid the ISP War on Graymail

14y Andrew Bonar

Avoid the ISP War on Graymail

Four tips for marketers to ensure their email messages get delivered. Read More...

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The Not-Moving-for-Money Myth
Marketing

The Not-Moving-for-Money Myth

14y Jake Langwith

The Not-Moving-for-Money Myth

A $6,000 annual pay raise may not seem like a big deal to an employer – but it is for a prospective employee. Read More...

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Facebook Ad Plug-in Has Big Data Potential
Display Advertising

Facebook Ad Plug-in Has Big Data Potential

14y Susan Kuchinskas

Facebook Ad Plug-in Has Big Data Potential

An analyst said the ad product wouldn’t generate enough revenue for investors. Read More...

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Is There a Future for Yahoo in Japan?
Asia

Is There a Future for Yahoo in Japan?

14y Andy Radovic

Is There a Future for Yahoo in Japan?

Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Read More...

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How to Create Marketing Videos on the Cheap
Marketing

How to Create Marketing Videos on the Cheap

14y Danny Groner

How to Create Marketing Videos on the Cheap

Tips for producing high quality, low cost videos. Read More...

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Facebook RTB: A Win or a Miss?
Display Advertising

Facebook RTB: A Win or a Miss?

14y Larry Allen

Facebook RTB: A Win or a Miss?

How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Read More...

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Keeping the Data Promise
Marketing

Keeping the Data Promise

14y Julian Baring

Keeping the Data Promise

A look inside the agency at the state of data and how we can do better. Part two in a three-part series. Read More...

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