Lowe's Brouhaha: Muslim Marketing Players React
Marketing

Lowe's Brouhaha: Muslim Marketing Players React

14y Christopher Heine

Lowe's Brouhaha: Muslim Marketing Players React

It's a "teachable moment," they say. Read More

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Maximize KPI for E-Commerce and Group Purchase
Asia

Maximize KPI for E-Commerce and Group Purchase

14y Francis Kwok

Maximize KPI for E-Commerce and Group Purchase

Consider these factors to develop email campaigns for e-commerce and group purchase. Read More...

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Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory
Marketing

Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory

14y Zachary Rodgers

Microsoft Assures DSPs, Ad Nets They Are Welcome t...

A message for channel partners: Your money is good here. Read More...

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Content and Device Separate
Marketing

Content and Device Separate

14y Gary Stein

Content and Device Separate

The day has arrived where content is no longer necessarily tied directly to the devices we use. Read More...

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Are You Ready for ILD?
Display Advertising

Are You Ready for ILD?

14y Adrian Tompsett

Are You Ready for ILD?

A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Read More...

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Diageo's Facebook Deal Gets Real In Time for Holidays
Display Advertising

Diageo's Facebook Deal Gets Real In Time for Holidays

14y Christopher Heine

Diageo's Facebook Deal Gets Real In Time for Holid...

Johnnie Walker, Smirnoff, and other brands are lighting up Facebook like lights on a Christmas tree. Read More...

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Over 10% of U.K. Population Has Never Used Internet
Audience

Over 10% of U.K. Population Has Never Used Internet

14y Dan Worth

Over 10% of U.K. Population Has Never Used Interne...

Report from European Commission also found 24 percent of Europeans have never been online. Read More...

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Hong Kong Daily Deals Scene Heats Up
Asia

Hong Kong Daily Deals Scene Heats Up

14y Adaline Lau

Hong Kong Daily Deals Scene Heats Up

English Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Read More...

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Say Media Buys ReadWriteWeb to Anchor Tech Vertical
Display Advertising

Say Media Buys ReadWriteWeb to Anchor Tech Vertical

14y Zachary Rodgers

Say Media Buys ReadWriteWeb to Anchor Tech Vertica...

Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together. Read More...

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Audience Targeting: A Look to the Future
Data insights

Audience Targeting: A Look to the Future

14y Rob Graham

Audience Targeting: A Look to the Future

Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospe...

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The Insidious Impact of Project-Based Agency Relationships
Marketing

The Insidious Impact of Project-Based Agency Relationships

14y Robin Neifield

The Insidious Impact of Project-Based Agency Relat...

How short-term relationships are restricting long-term results for agencies and clients alike. Read More...

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6 Tactics to Create More 'Must-Read' B2B Newsletters
Email

6 Tactics to Create More 'Must-Read' B2B Newsletters

14y Mike Hotz

6 Tactics to Create More 'Must-Read' B2B Newslette...

Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter. Read More...

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A Letter to Digital Marketers in Asia in 2012
Asia

A Letter to Digital Marketers in Asia in 2012

14y Motoko Hunt

A Letter to Digital Marketers in Asia in 2012

Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in ...

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Questions for New iCrossing CCO Patrick Stern
Marketing

Questions for New iCrossing CCO Patrick Stern

14y Douglas Quenqua

Questions for New iCrossing CCO Patrick Stern

A veteran of R/GA and TBWAChiatDay, Stern is tasked with forging a creative practice for the Hearst-owned agency. Read More...

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SEO Matures in North Asia; Key Trends for 2012
Asia

SEO Matures in North Asia; Key Trends for 2012

14y Andy Radovic

SEO Matures in North Asia; Key Trends for 2012

Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Read More...

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Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.
Marketing

Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.

14y Douglas Quenqua

Lars Bastholm to Lead Latest Incarnation of Cheil ...

Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil. Read More...

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Recognition, Relationship, and Reward
Email

Recognition, Relationship, and Reward

14y Jeanne Jennings

Recognition, Relationship, and Reward

Trends and benchmarks in open rate by message type. Read More...

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6 Tips for Developing Content That Is SEO (and User) Friendly
Search

6 Tips for Developing Content That Is SEO (and User) Friendly

14y Ron Jones

6 Tips for Developing Content That Is SEO (and Use...

These tips should help you take your content development to a higher level and at the same time help you to become more visible. Read More...

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The Engagement Experience: Now Engineered by Marketers
Automation

The Engagement Experience: Now Engineered by Marketers

14y Stephanie Miller

The Engagement Experience: Now Engineered by Marke...

What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Read More...

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The Art of Mobile Multitasking
Marketing

The Art of Mobile Multitasking

14y Jeremy Lockhorn

The Art of Mobile Multitasking

What are consumers doing on their mobile devices while watching TV? Read More...

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Should Brands Play Offense or Defense With New gTLDs?
Marketing

Should Brands Play Offense or Defense With New gTLDs?

14y Susan Kuchinskas

Should Brands Play Offense or Defense With New gTL...

ICANN plans to start taking applications for generic top-level domains one month from today. Read More...

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AOL Names Jim Norton to Head Sales
Display Advertising

AOL Names Jim Norton to Head Sales

14y Zachary Rodgers

AOL Names Jim Norton to Head Sales

A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Read More...

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Social Marketing in Asia Pacific - Know Your Audience
Marketing

Social Marketing in Asia Pacific - Know Your Audience

14y Anna Maria Virzi

Social Marketing in Asia Pacific - Know Your Audie...

Marketers from global and regional brands share best practices on connecting with diverse fans, friends, and followers. Read More...

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Senators Press ICANN on Generic Top-Level Domains
Data insights

Senators Press ICANN on Generic Top-Level Domains

14y Susan Kuchinskas

Senators Press ICANN on Generic Top-Level Domains

Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Read More...

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Canada's Privacy Chief Sets Rules for Online Ads
Data insights

Canada's Privacy Chief Sets Rules for Online Ads

14y Lisa Lacy

Canada's Privacy Chief Sets Rules for Online Ads

Commissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data. Read More...

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Yahoo Wins $610M Suit Against Lottery Spammers
Data insights

Yahoo Wins $610M Suit Against Lottery Spammers

14y Shaun Nichols

Yahoo Wins $610M Suit Against Lottery Spammers

Emails purported to be from Yahoo offices. Read More...

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Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics
Marketing

Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

14y Augustine Fou

Digital Is a Philosophy: A New Looking Glass for C...

Get a fresh perspective on search, social media, and mobile marketing. Read More...

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