Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...
View articleDavid Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...
View articleBoris Pfeiffer, CEO and co-founder of Riddle.com, shows how companies can participate in the current Facebook ad boycott without hurting their busines...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleHugo Loriot, Managing Partner at fifty-five, describes implications and highlights examples from brands pulling ad spend from Facebook and how digital...
View articleClate Mask, CEO at Keap, details why it's important to leverage different lead generation strategies in 2020 to ensure your business stays alive. Read...
View articleFrom flexible pricing of products to asynchronous conversations, we look at some helpful tips to transition your ecommerce business in the second half...
View articleThe top technology that has a lion's share revealed, marketing technology budgets see a 10% high, 220+ marketers say their current martech stack is "a...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO). Read More...
View articleFrom setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...
View articleMiha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer. Read More...
View articleInflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one ...
View articleTraditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...
View articleJohn Nash, Chief Marketing and Strategy Officer at Redpoint Global, shares how ambitious marketers deliver a superior CX with real-time customer engag...
View articleDeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...
View articleA detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...
View articleDan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...
View articleMillennials and Generation Z have been primed for the digitization of society since they were kids, and now the COVID-19 pandemic has accelerated the ...
View articleTraackr's CEO Pierre-Loic Assayag has prepared insights into how brands can partner meaningfully with influencers, look beyond vanity metrics, and use...
View articleBrakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...
View articleWhile a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their str...
View articleAs COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversati...
View articleCompanies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads. Read More...
View articleJaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap...
View articleRobert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read More...
View articleTransparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read More...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
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