Macy's 'Flower Show' Blossoms on HopStop, Foursquare
Display Advertising

Macy's 'Flower Show' Blossoms on HopStop, Foursquare

15y Christopher Heine

Macy's 'Flower Show' Blossoms on HopStop, Foursqua...

Retailer purchases takeover ads for six markets while adding a dash of geo-social. Read More...

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How to Be a Real Good E-mail Sender in China
Asia

How to Be a Real Good E-mail Sender in China

15y Francis Kwok

How to Be a Real Good E-mail Sender in China

China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Read More...

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U.K. Digital Ad Spend Grew 13 Percent in 2010
Marketing

U.K. Digital Ad Spend Grew 13 Percent in 2010

15y Jack Marshall

U.K. Digital Ad Spend Grew 13 Percent in 2010

Digital now accounts for a quarter of overall U.K. ad expenditure, the IAB U.K. estimates. Read More...

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EBay to Buy GSI Commerce for $2.4 Billion
Marketing

EBay to Buy GSI Commerce for $2.4 Billion

15y Zachary Rodgers

EBay to Buy GSI Commerce for $2.4 Billion

Deal will make auction giant a major player in interactive marketing services. Read More...

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Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Data insights

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

15y Zachary Rodgers

Microsoft-Backed DSP AppNexus Hires Ex-Googler Pap...

Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Read More...

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5 Steps to Planning and Securing Paid Search Funding
Search

5 Steps to Planning and Securing Paid Search Funding

15y Julie Batten

5 Steps to Planning and Securing Paid Search Fundi...

Learn how to forecast and justify the optimal spend for your paid search campaign. Read More...

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Yawning Increases Time Spent With E-mail 12X
Email

Yawning Increases Time Spent With E-mail 12X

15y Jeanniey Mullen

Yawning Increases Time Spent With E-mail 12X

The average person spends five years of her life waiting in lines – and thanks to mobile devices, that's created an opportunity for marketers. Read Mo...

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Going Up Against the Old Guard
Marketing

Going Up Against the Old Guard

15y Sean Carton

Going Up Against the Old Guard

Inspiration (and sometimes new insights) can come from some very unexpected places. Read More...

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If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Marketers?
Asia

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will it Impact Search Markete...

15y Adaline Lau

If Yahoo Exits JapanIf Yahoo Exits Japan, How Will...

Assessing whether business will go on as usual for marketers and users. Read More...

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Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]
Marketing

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

15y Amara Mastronardi

Huge Aligned With Unilever; Bossert to R/GA New Yo...

Lowe & Partners tapped Huge as its preferred digital partner for Unilever. Read More...

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The Paywall Cometh and It's Not a Big Deal
Marketing

The Paywall Cometh and It's Not a Big Deal

15y Gary Stein

The Paywall Cometh and It's Not a Big Deal

A look at the ripple effects of The New York Times paywall. Read More...

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Drugstore.com May Teach Walgreen's New Digital Moves
Display Advertising

Drugstore.com May Teach Walgreen's New Digital Moves

15y Christopher Heine

Drugstore.com May Teach Walgreen's New Digital Mov...

Kantar's research shows the brands' ad strategies have followed different paths. Read More...

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The Most Effective Element in Social Media – Passion!
Asia

The Most Effective Element in Social Media – Passion!

15y Daniel Lee

The Most Effective Element in Social Media – Passi...

Here are three topics to get you started on social media, but for some, it might not be a suitable fit for your brand. Read More...

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Commissioner Says Do-Not-Track Is Not FTC-Endorsed
Data insights

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

15y Jack Marshall

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

Commissioner insists do-not-track is not approved by FTC, blames media and FTC public relations for confusion. Read More...

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B2B Search Marketing Tips [Video]
Search

B2B Search Marketing Tips [Video]

15y SES New York 2011

B2B Search Marketing Tips [Video]

PPC and SEO best practices for the B2B search marketer. Read More...

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Plush Search [Video]
Search

Plush Search [Video]

15y SES New York 2011

Plush Search [Video]

How luxury brands and invitation-only deals sites are making a killing with search marketing. Read More...

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ARF Project to Study Neuromarketing Vendors
Marketing

ARF Project to Study Neuromarketing Vendors

15y Susan Kuchinskas

ARF Project to Study Neuromarketing Vendors

Brain scans and EEG are ad industry's latest toys - er, tools. Read More...

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Is Facebook Social Marketing Really That Important?
Marketing

Is Facebook Social Marketing Really That Important?

15y Pace Lattin

Is Facebook Social Marketing Really That Important...

Five reasons why you shouldn't be wasting all your resources marketing on Facebook. Read More...

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The Hierarchy of Digital Distractions
Asia

The Hierarchy of Digital Distractions

15y Eric Phu

The Hierarchy of Digital Distractions

Can your banner ads cut through the following activities to capture consumer attention? Read More...

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Focus Latino: Intro and Opening Keynote [Video]
Marketing

Focus Latino: Intro and Opening Keynote [Video]

15y SES New York 2011

Focus Latino: Intro and Opening Keynote [Video]

How to market in the digital world to the U.S. Hispanic and Latin American audience. Read More...

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Reaching Latinos Through SEO [Video]
Marketing

Reaching Latinos Through SEO [Video]

15y SES New York 2011

Reaching Latinos Through SEO [Video]

Learn multinational and multilingual SEO strategies to navigate the task of establishing your digital presence in Latin America. Read More...

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The Baggage of Long-Term Digital Experience
Marketing

The Baggage of Long-Term Digital Experience

15y Robin Neifield

The Baggage of Long-Term Digital Experience

Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Read More...

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Integrating Offline Data to Improve Online Relevancy
Data insights

Integrating Offline Data to Improve Online Relevancy

15y Andrea Fishman

Integrating Offline Data to Improve Online Relevan...

A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Read More...

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Social Marketing Is Lead Generation
Asia

Social Marketing Is Lead Generation

15y Eddie Choi

Social Marketing Is Lead Generation

Social media is ideal for lead generation in B2B; here are three reasons why. Read More...

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On the Subject of Subject Lines
Asia

On the Subject of Subject Lines

15y Stephen Hay

On the Subject of Subject Lines

Consider these five factors to craft a subject line so your email marketing gets read. Read More...

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Search Marketing: Where to Next? [Video]
Search

Search Marketing: Where to Next? [Video]

15y SES New York 2011

Search Marketing: Where to Next? [Video]

Predictions on what search might look like in five to 10 years. Read More...

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RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
Display Advertising

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]

15y SES New York 2011

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of So...

A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Read More...

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