Europe Continues to Grapple With Messy Cookie Law Situation
Data insights

Europe Continues to Grapple With Messy Cookie Law Situation

15y Jack Marshall

Europe Continues to Grapple With Messy Cookie Law ...

Confusion over intention of European cookie law revision continues, despite clarification from Parliamentarians. Read More...

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FTC Fills Key Roles as Regulation Looms
Data insights

FTC Fills Key Roles as Regulation Looms

15y Douglas Quenqua

FTC Fills Key Roles as Regulation Looms

Edward Felten is named chief technologist and Eileen Harrington becomes executive director. Read More...

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Is the Social Media Department an Oxymoron?
Marketing

Is the Social Media Department an Oxymoron?

15y Robin Neifield

Is the Social Media Department an Oxymoron?

A look at how social media has influenced experts and changed their process, communication protocols, and client opportunities. Read More...

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Facebook Response Prompts Strong Words From Privacy Lawmakers
Data insights

Facebook Response Prompts Strong Words From Privacy Lawmakers

15y Kate Kaye

Facebook Response Prompts Strong Words From Privac...

Facebook said all ad networks must delete Facebook UIDs to operate on its platform. Read More...

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MySpace Hopes Research and New Ad Products Aid Turnaround
Marketing

MySpace Hopes Research and New Ad Products Aid Turnaround

15y Jack Marshall

MySpace Hopes Research and New Ad Products Aid Tur...

Company says its investment in consumer insights and research is helping drive creation of new ad products Read More...

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AOL Ad Revenue Still Down, Somewhat by Design
Display Advertising

AOL Ad Revenue Still Down, Somewhat by Design

15y Kate Kaye

AOL Ad Revenue Still Down, Somewhat by Design

Company feels effects of its inventory reduction strategy, sees lift in homepage premium ad sales. Read More...

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WinBuyer Launches All-Retail Ad Network
Display Advertising

WinBuyer Launches All-Retail Ad Network

15y Douglas Quenqua

WinBuyer Launches All-Retail Ad Network

Tel Aviv company aims to capitalize on trend toward ad monetization of retail sites. Read More...

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Mature and Improve Your E-mail Campaign in 2011
Email

Mature and Improve Your E-mail Campaign in 2011

15y Mike Hotz

Mature and Improve Your E-mail Campaign in 2011

Learn how to maximize subscriber engagement with your e-mail and build trust with your subscribers with these tips. Read More...

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Embracing the Anonymous Customer
Data insights

Embracing the Anonymous Customer

15y Andrea Fishman

Embracing the Anonymous Customer

When to take the "less is more" approach in engagement marketing. Read More...

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Four Things Brand Media Buyers Can Learn From Performance Marketers
Marketing

Four Things Brand Media Buyers Can Learn From Performance Marketers

15y Pace Lattin

Four Things Brand Media Buyers Can Learn From Perf...

There is much being developed in the performance marketing industry that everyone needs to pay attention to. Start with these four tips. Read More...

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Groupon and Friends: Active E-mail Address Machines
Email

Groupon and Friends: Active E-mail Address Machines

15y Christopher Heine

Groupon and Friends: Active E-mail Address Machine...

Lost in the e-commerce hype surrounding group-buying platforms is the fact they've been accruing fresh e-mail addresses at break-neck speed. Read More...

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B2B Firm Pushes Facebook Page With QR Codes
Marketing

B2B Firm Pushes Facebook Page With QR Codes

15y Christopher Heine

B2B Firm Pushes Facebook Page With QR Codes

Software firm Doyenz launches campaign at IT industry events this week. Read More...

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Key Principles of Sales Management on the Internet
Asia

Key Principles of Sales Management on the Internet

15y Brian Hui

Key Principles of Sales Management on the Internet

Online marketers must possess a sales mindset. Here's a six-point checklist. Read More...

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Facebook's 'Unlike Page' Button Raises Stakes on Relevancy
Marketing

Facebook's 'Unlike Page' Button Raises Stakes on Relevancy

15y Christopher Heine

Facebook's 'Unlike Page' Button Raises Stakes on R...

The social site makes it easier for users to leave a brand's page, as well as report its messaging as spam. Read More...

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Pro-Business Group Takes Over YouTube Homepage for Election Day
Email

Pro-Business Group Takes Over YouTube Homepage for Election Day

15y Kate Kaye

Pro-Business Group Takes Over YouTube Homepage for...

The business group supports several non-incumbent Republicans and has spent "seven figures" on digital advertising and efforts this election season. R...

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LinkedIn Adopts 'Recommend' Over 'Like'
Marketing

LinkedIn Adopts 'Recommend' Over 'Like'

15y Anna Maria Virzi

LinkedIn Adopts 'Recommend' Over 'Like'

Social network for business professionals brings a B2B spin to Facebook's Pages and Yelp's reviews. Read More...

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5 Secrets to YouTube Search Engine Optimization
Search

5 Secrets to YouTube Search Engine Optimization

15y Sage Lewis

5 Secrets to YouTube Search Engine Optimization

SEO is more complicated than it used to be. Understanding these secrets could have a big impact on your ranking. Read More...

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Holiday App Store Traffic Is Insane, Don't Miss Out
Marketing

Holiday App Store Traffic Is Insane, Don't Miss Out

15y Rob Weber

Holiday App Store Traffic Is Insane, Don't Miss Ou...

Tips for promoting your app during and after the Christmas holiday shopping season. Read More...

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How Traffic From Hot Social Events Can Increase Relevance in Search
Asia

How Traffic From Hot Social Events Can Increase Relevance in Search

15y Sara Ye

How Traffic From Hot Social Events Can Increase Re...

If done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment. Read More...

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Rubicon Acquires Fox Audience Network
Marketing

Rubicon Acquires Fox Audience Network

15y Susan Kuchinskas

Rubicon Acquires Fox Audience Network

The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Read More...

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E-mail Testing Basics
Email

E-mail Testing Basics

15y Jeanne Jennings

E-mail Testing Basics

An in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Read More...

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Keyword Competitive Intelligence 101
Search

Keyword Competitive Intelligence 101

15y Ron Jones

Keyword Competitive Intelligence 101

Find out who your competition is and what keywords they are using to make your marketing campaign more effective. Read More...

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Study: Online Cooks Seek Utility in Online Ads
Data insights

Study: Online Cooks Seek Utility in Online Ads

16y Lisa Lacy

Study: Online Cooks Seek Utility in Online Ads

Devoted chefs are most engaged by coupons, nutrition information, and other value-adds, says About.com. Read More...

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Is Rapleaf Getting a Bum Rap?
Marketing

Is Rapleaf Getting a Bum Rap?

16y Anna Maria Virzi

Is Rapleaf Getting a Bum Rap?

A profile of a company that profiles consumers. Read More

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How Brands Can Take a Small Step Into Social Media
Asia

How Brands Can Take a Small Step Into Social Media

16y Michael Zung

How Brands Can Take a Small Step Into Social Media

If you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Read More...

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Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out
Marketing

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is Out

16y Zachary Rodgers

Execs: Ross Levinsohn to Yahoo; SMG's Finnegan Is ...

Also, CP+B promotes a CEO from within and Google gives Susan Wojcicki her propers. Read More...

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Getting the Most Out of Your Agency Relationship
Asia

Getting the Most Out of Your Agency Relationship

16y Eric Phu

Getting the Most Out of Your Agency Relationship

Six ways to get the most out of the clients versus agency relationship. Read More...

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