If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Read More...
View articleThe U.K. digital ad industry can expect a downturn in media spend, according to predictions from the World Advertising Research Centre. Read More...
View articleA Garter consultant promotes a framework for improving customer experiences. Read More...
View articleGoogle will cut the amount of time it stores users' IP addresses from 18 months to nine, in response to scrutiny from European regulatory bodies. Read...
View articleFour techniques and 13 tools for adding a social element to an e-marketing strategy. Read More...
View articleHow to find link targets to help you construct a sustainable long-term link-building strategy. Read More...
View articleMedia6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Read More...
View articleHow often should you e-mail your list? Read More
View articleWhat the next wave of browsers means for advertising. Read More...
View articleAOL's Bebo grabs Google guy; 24/7 Real Media hires U.K. media director; CHI & Partners steals Adams from Agency Republic Read More...
View articleU.S.-based and other international companies targeting the U.K. must be totally familiar with the finer nuances of culture and language. Read More...
View articleThere are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getti...
View articleRepublican presidential nominee John McCain's selection of Sarah Palin underscores a new chapter in online political marketing. Read More...
View articleFirm admits that arrangements for trials with three ISPs have "taken longer than anticipated." Read More...
View articleSEM spend in the U.K. will rise by 24 percent in 2008, down from last year's 58 percent. Read More...
View articleThe first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Read More...
View articleBehavioral targeting is like a toy two children are fighting over. Who will win? Read More...
View articleHow to dig deeper into Google Insights for Search. Read More...
View articleWith so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Read More...
View articlePrescott to head WPP's Deliver; Dobson Leaving Microsoft; BBC hires Asia sales director Read More...
View articleFour ways to optimize sites for the changing mobile Web, and mobile search, too. Read More...
View articleBoosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed. Read More...
View articlePodcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at...
View articleDeveloping good backlinks is an essential part of any successful SEO strategy. Read More...
View articleA look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. Re...
View articleWhen it comes to your house list, one size does not fit all. Read More...
View articleSearch is poised to get bigger over the next year, while the most potentially valuable sites out there (think MySpace and Facebook) are built around g...
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