Laura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...
View articleWe take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...
View articleThere's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...
View articleThis month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment perfor...
View articleAscend2 surveyed nearly 300 B2B and B2C marketers about the challenges and priorities they face with their martech stack strategy in the coming year. ...
View articleAd verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...
View articleMegan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. Read More...
View articleMoti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleA new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...
View articleBattle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first. Read More...
View articleNew report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...
View articleJapanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...
View articleXaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...
View articleCustomer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...
View articleSmartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...
View articleHow can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...
View articleHupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performa...
View articleChris Ryan, Head of Agency Relations at Wix and Carlos Valladares, Co-Founder of CIS Agency review the seven critical steps to optimizing your product...
View articleNiki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...
View articleFrom dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...
View articleWith data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...
View articleDanny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...
View articleEMX CEO, Michael Zacharski, discusses transparency and encourages open industry conversations about the fees involved in the ad buying process. Read M...
View articleWe spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...
View articleFive major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to...
View articleThe holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers,...
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