EU Regulators Could Toughen Restrictions on Search Data Storage
Marketing

EU Regulators Could Toughen Restrictions on Search Data Storage

18y Jack Marshall

EU Regulators Could Toughen Restrictions on Search...

A meeting next week could result in tighter restrictions on search data storage for the likes of Google and Yahoo. Read More...

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Search Gets Creative
Marketing

Search Gets Creative

18y Rebecca Lieb

Search Gets Creative

Know any agency types who think search plays no part in the creative mix -- or branding? Some finger sandwiches with Mr. Turkeyneck might change their...

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NYC Gov Valentine: Condom Ad Campaign
Marketing

NYC Gov Valentine: Condom Ad Campaign

18y Enid Burns

NYC Gov Valentine: Condom Ad Campaign

New York City's Health Department launched a new campaign on Valentine's Day to promote safe sex Read More...

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Yahoo Boosts European Mobile Search Presence with T-Mobile Deal
Marketing

Yahoo Boosts European Mobile Search Presence with T-Mobile Deal

18y Jack Marshall

Yahoo Boosts European Mobile Search Presence with ...

Yahoo's OneSearch will be the exclusive mobile search tool for T-Mobile's eleven European Markets Read More...

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Behavioral Targeting: Paving the Way to Integrated Marketing
Data insights

Behavioral Targeting: Paving the Way to Integrated Marketing

18y Vicky Chen

Behavioral Targeting: Paving the Way to Integrated...

While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Inter...

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E-mail Authentication: Don't Wait
Email

E-mail Authentication: Don't Wait

18y Stefan Pollard

E-mail Authentication: Don't Wait

The industry alliance fighting e-mail and Internet fraud sets a June 30 deadline for senders, receivers to authenticate mail. Read More...

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Chicken Soup for the SEO Soul
Search

Chicken Soup for the SEO Soul

18y P.J. Fusco

Chicken Soup for the SEO Soul

How SEO professionals can salvage their reputations in the face of unjust criticism (and blog posts). Read More...

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Social Media: Made for a Recession
Marketing

Social Media: Made for a Recession

18y Dave Evans

Social Media: Made for a Recession

Tougher times favor highly-targeted media that can perform adequately at lower overall spend levels. Read More...

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The Technology of Connections
Marketing

The Technology of Connections

18y Gary Stein

The Technology of Connections

Social graphs represent an amazing opportunity not just for people with friend connections but also for brands. Read More...

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Guinness World Records Promotes Gaming Book on Xbox Live
Marketing

Guinness World Records Promotes Gaming Book on Xbox Live

18y Jack Marshall

Guinness World Records Promotes Gaming Book on Xbo...

An U.K. microsite on the platform will offer free downloadable content including customizable backgrounds. Read More...

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Managing Your Career in Digital Advertising
Marketing

Managing Your Career in Digital Advertising

18y Eric Picard

Managing Your Career in Digital Advertising

Today's online advertising jobs will translate into leadership roles for all advertising within the next decade. Read More...

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Build and Use an E-mail Response Curve Model
Email

Build and Use an E-mail Response Curve Model

18y Jeanne Jennings

Build and Use an E-mail Response Curve Model

A response curve model can predict how an e-mail campaign will perform within hours after the send. Four steps to building and using one. Read More...

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Search, That Was Mighty Sociable
Search

Search, That Was Mighty Sociable

18y Mike Grehan

Search, That Was Mighty Sociable

Rating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Read More...

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Yahoo, in Search of a Miracle
Marketing

Yahoo, in Search of a Miracle

18y Anna Maria Virzi

Yahoo, in Search of a Miracle

Yahoo alumni weigh in on whether Microsoft can help a Silicon Valley underdog recover. Read More...

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AOL Acquires U.K. Affiliate Marketing Firm buy.at
Marketing

AOL Acquires U.K. Affiliate Marketing Firm buy.at

18y Jack Marshall

AOL Acquires U.K. Affiliate Marketing Firm buy.at

Firm has offices in London, Newcastle and most recently New York. Read More...

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E-mail Testing: A Real-World Approach
Email

E-mail Testing: A Real-World Approach

18y Karen Gedney

E-mail Testing: A Real-World Approach

Six simple steps to testing your e-mail campaign, courtesy of SubscriberMail CEO Jordan Ayan. Read More...

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In Defense of Narrow-Minded SEM Shops
Search

In Defense of Narrow-Minded SEM Shops

18y Erik Dafforn

In Defense of Narrow-Minded SEM Shops

The biggest social bookmarking sites are the engines themselves. Read More...

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Using Behavioral Targeting to Survive and Thrive in a Weakened Economy
Data insights

Using Behavioral Targeting to Survive and Thrive in a Weakened Economy

18y Robin Neifield

Using Behavioral Targeting to Survive and Thrive i...

When the pressure's on, behavioral targeting can ensure no marketing dollar is wasted. Read More...

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Facebook Ramps up U.K. Efforts, Hints at Beacon Expansion
Marketing

Facebook Ramps up U.K. Efforts, Hints at Beacon Expansion

18y Jack Marshall

Facebook Ramps up U.K. Efforts, Hints at Beacon Ex...

A recent appearance by Facebook's Blake Chandlee in London before an audience of agency execs reflects the firm's U.K. expansion. Read More...

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Adapting to Consumer-Controlled Surveillance
Marketing

Adapting to Consumer-Controlled Surveillance

18y Pete Blackshaw

Adapting to Consumer-Controlled Surveillance

Six rules for companies to promote, protect, and manage brands under the new culture. Read More...

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E-mail Questions That Can't Be Answered (Quickly)
Email

E-mail Questions That Can't Be Answered (Quickly)

18y Jeanniey Mullen

E-mail Questions That Can't Be Answered (Quickly)

How can we answer e-mail related questions more effectively? Read More...

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Balancing Aesthetics, SEO in Web Site Development
Search

Balancing Aesthetics, SEO in Web Site Development

18y Julie Batten

Balancing Aesthetics, SEO in Web Site Development

How to build a stellar Web site that's search-engine-friendly, functional, and visually enticing. Read More...

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Brand Control: Mission Impossible
Marketing

Brand Control: Mission Impossible

18y Sean Carton

Brand Control: Mission Impossible

Attempts to tightly manage your brand online can backfire. Learn what to avoid. Read More...

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The Online Ad Start-Up Beauty Pageant
Marketing

The Online Ad Start-Up Beauty Pageant

18y Rebecca Lieb

The Online Ad Start-Up Beauty Pageant

What are online marketing start-ups focused on? Ad networks, video, CGM, and discovery...for starters. Read More...

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Five Getting-Started Blog Questions
Search

Five Getting-Started Blog Questions

18y P.J. Fusco

Five Getting-Started Blog Questions

A blog can enhance a company's online reputation, recruit new clients, increase site traffic, and be a significant part of a long-term link-building s...

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Hotmail's People Factor Sets the Rules
Email

Hotmail's People Factor Sets the Rules

18y Stefan Pollard

Hotmail's People Factor Sets the Rules

Even the most sophisticated spam filters have a human component: users who vote with their mice. Read More...

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Museum's Featured Exhibit: Social Media Integration
Marketing

Museum's Featured Exhibit: Social Media Integration

18y Dave Evans

Museum's Featured Exhibit: Social Media Integratio...

What businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs. Read More...

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