Five Getting-Started Blog Questions
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Five Getting-Started Blog Questions

19y P.J. Fusco

Five Getting-Started Blog Questions

A blog can enhance a company's online reputation, recruit new clients, increase site traffic, and be a significant part of a long-term link-building s...

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Hotmail's People Factor Sets the Rules
Email

Hotmail's People Factor Sets the Rules

19y Stefan Pollard

Hotmail's People Factor Sets the Rules

Even the most sophisticated spam filters have a human component: users who vote with their mice. Read More...

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Museum's Featured Exhibit: Social Media Integration
Marketing

Museum's Featured Exhibit: Social Media Integration

19y Dave Evans

Museum's Featured Exhibit: Social Media Integratio...

What businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs. Read More...

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Great Expectations in Behavioral Targeting
Data insights

Great Expectations in Behavioral Targeting

19y Anna Papadopoulos

Great Expectations in Behavioral Targeting

Search and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Read More...

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Yellow Pages Site, Local Online Directory Publisher Team Up
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Yellow Pages Site, Local Online Directory Publisher Team Up

19y Fred Aun

Yellow Pages Site, Local Online Directory Publishe...

Focused on local advertisers, Superpages.com, Marchex sign agreement. Read More...

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The Long Road to Online Communications Planning
Marketing

The Long Road to Online Communications Planning

19y Gary Stein

The Long Road to Online Communications Planning

What is communications planning, and why does it bring online media into the spotlight? Read More...

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Search and the Changing Face of Public Relations
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Search and the Changing Face of Public Relations

19y Mike Grehan

Search and the Changing Face of Public Relations

Are traditional PR firms on their way out? Read More...

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How 20 Words Generate a 220 Percent Lift in Response
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How 20 Words Generate a 220 Percent Lift in Response

19y Jeanne Jennings

How 20 Words Generate a 220 Percent Lift in Respon...

An old direct marketing trick can help e-mail marketing campaigns today. Read More...

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Must-See TV Spots
Marketing

Must-See TV Spots

19y Jeremy Lockhorn

Must-See TV Spots

Even ad-skipping DVR users can be induced to watch commercials. But will they deliver? Read More...

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Real Estate Advertising's Slow Slog to the Web
Marketing

Real Estate Advertising's Slow Slog to the Web

19y Anna Maria Virzi

Real Estate Advertising's Slow Slog to the Web

Is there a silver lining in the housing slump? Read More...

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Last.fm and Yahoo Ad-Funded Music Could Signal Things to Come
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Last.fm and Yahoo Ad-Funded Music Could Signal Things to Come

19y Jack Marshall

Last.fm and Yahoo Ad-Funded Music Could Signal Thi...

Yesterday, Last.fm revealed a new direction for its online music service – a free, ad-funded on-demand streaming platform Read More...

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SEM's Midlife Crisis
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SEM's Midlife Crisis

19y Erik Dafforn

SEM's Midlife Crisis

Search marketing is reclaiming its original position as the parent of many children; SEO and PPC must scoot over a bit to accommodate it. Read More...

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Real Estate eCards: Think Seasonally, Act Locally
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Real Estate eCards: Think Seasonally, Act Locally

19y Karen Gedney

Real Estate eCards: Think Seasonally, Act Locally

Do you have an industry-relevant promotion ready to send to your clients? Here's one approach. Read More...

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A Magic Bullet for Behavioral Targeting Challenges? Think Again
Data insights

A Magic Bullet for Behavioral Targeting Challenges? Think Again

19y Robin Neifield

A Magic Bullet for Behavioral Targeting Challenges...

Why common definitions, time, and testing will overcome obstacles to effective behavioral marketing. Read More...

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EU Hearing Could Influence Google/DoubleClick Decision
Marketing

EU Hearing Could Influence Google/DoubleClick Decision

19y Jack Marshall

EU Hearing Could Influence Google/DoubleClick Deci...

Privacy advocates believe privacy issues should factor into the EU Commission's investigation of Google's DoubleClick buy. Read More...

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Search and Reputation: Your Brand Standing Is Your Shelf Landing
Marketing

Search and Reputation: Your Brand Standing Is Your Shelf Landing

19y Pete Blackshaw

Search and Reputation: Your Brand Standing Is Your...

What's the relationship between search and brand reputation? Read More...

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Open Source Ad Management Firm Aims for U.S. Expansion
Marketing

Open Source Ad Management Firm Aims for U.S. Expansion

19y Jack Marshall

Open Source Ad Management Firm Aims for U.S. Expan...

Openads plans to use a $15.5 million second round investment for product development and support. Read More...

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A "Meatball Sundae" Meet Up
Marketing

A "Meatball Sundae" Meet Up

19y Rebecca Lieb

A "Meatball Sundae" Meet Up

"New Marketing isn't just about technology, is not just an online phenomenon, and isn't wacky. Not anymore." Read More...

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The Wonderful World of Widgets
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The Wonderful World of Widgets

19y P.J. Fusco

The Wonderful World of Widgets

Widgets contribute to a global SEO campaign in three different ways. Read More...

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Yahoo Declares War on Zombies
Email

Yahoo Declares War on Zombies

19y Stefan Pollard

Yahoo Declares War on Zombies

Why zombie annihilation and blocklists are good news for e-mail marketers. Read More...

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Making Social Media Work in 2008
Marketing

Making Social Media Work in 2008

19y Dave Evans

Making Social Media Work in 2008

How an external partner network and even consultants can help you get better results in the social web. Read More...

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The Emotional Side of Behavioral Targeting
Data insights

The Emotional Side of Behavioral Targeting

19y Andy Chen

The Emotional Side of Behavioral Targeting

Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...

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Look Mom, No Wires
Marketing

Look Mom, No Wires

19y Chad Stoller

Look Mom, No Wires

Your challenge in 2008: digitize, socialize, mobilize. Read More

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Havas Buys U.K. Media Agency BLM and Digital Arm Quantum
Marketing

Havas Buys U.K. Media Agency BLM and Digital Arm Quantum

19y Jack Marshall

Havas Buys U.K. Media Agency BLM and Digital Arm Q...

Quantum's digital capabilities include e-mail, search and consulting services. Read More...

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U.K. Internet Ad Budgets Keep Rising Despite Economic Turbulence
Marketing

U.K. Internet Ad Budgets Keep Rising Despite Economic Turbulence

19y Jack Marshall

U.K. Internet Ad Budgets Keep Rising Despite Econo...

Online continues to outperform other media, racking up a 9 percent market share for Q4 2007. Read More...

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The Diminishing Value of the SEO Shop
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The Diminishing Value of the SEO Shop

19y Mike Grehan

The Diminishing Value of the SEO Shop

Why have search engines taken a massive leap forward and SEO appears stuck in a time warp? Read More...

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The Internet and the Coupon Problem
Marketing

The Internet and the Coupon Problem

19y Gary Stein

The Internet and the Coupon Problem

If there was ever a business problem interactive technology could solve, it's the problem of coupons. Read More...

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