How a switch from direct mail to e-mail delivered increased response from a smaller mailing list. Read More...
View articleMore targeting is better than less. Here's why. Read More...
View articleWhat 2-year-old twins can teach you about the ins and outs of persuasion and marketing. Read More...
View articleA meeting next week could result in tighter restrictions on search data storage for the likes of Google and Yahoo. Read More...
View articleKnow any agency types who think search plays no part in the creative mix -- or branding? Some finger sandwiches with Mr. Turkeyneck might change their...
View articleNew York City's Health Department launched a new campaign on Valentine's Day to promote safe sex Read More...
View articleYahoo's OneSearch will be the exclusive mobile search tool for T-Mobile's eleven European Markets Read More...
View articleWhile online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Inter...
View articleThe industry alliance fighting e-mail and Internet fraud sets a June 30 deadline for senders, receivers to authenticate mail. Read More...
View articleHow SEO professionals can salvage their reputations in the face of unjust criticism (and blog posts). Read More...
View articleTougher times favor highly-targeted media that can perform adequately at lower overall spend levels. Read More...
View articleSocial graphs represent an amazing opportunity not just for people with friend connections but also for brands. Read More...
View articleAn U.K. microsite on the platform will offer free downloadable content including customizable backgrounds. Read More...
View articleToday's online advertising jobs will translate into leadership roles for all advertising within the next decade. Read More...
View articleA response curve model can predict how an e-mail campaign will perform within hours after the send. Four steps to building and using one. Read More...
View articleRating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Read More...
View articleYahoo alumni weigh in on whether Microsoft can help a Silicon Valley underdog recover. Read More...
View articleFirm has offices in London, Newcastle and most recently New York. Read More...
View articleSix simple steps to testing your e-mail campaign, courtesy of SubscriberMail CEO Jordan Ayan. Read More...
View articleThe biggest social bookmarking sites are the engines themselves. Read More...
View articleWhen the pressure's on, behavioral targeting can ensure no marketing dollar is wasted. Read More...
View articleA recent appearance by Facebook's Blake Chandlee in London before an audience of agency execs reflects the firm's U.K. expansion. Read More...
View articleSix rules for companies to promote, protect, and manage brands under the new culture. Read More...
View articleHow can we answer e-mail related questions more effectively? Read More...
View articleHow to build a stellar Web site that's search-engine-friendly, functional, and visually enticing. Read More...
View articleAttempts to tightly manage your brand online can backfire. Learn what to avoid. Read More...
View articleWhat are online marketing start-ups focused on? Ad networks, video, CGM, and discovery...for starters. Read More...
View article