Some more tips for getting more from your transactional e-mail. Read More...
View articleThe advertising industry's focus on viral marketing belies our obsession with reach, sometimes at the expense of effectiveness. Read More...
View articleHow are marketers using RSS right now? Branding, deals, offers, PR, IR, classifieds, and couponing -- for starters. Read More...
View articleObservations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Read More...
View articleDr. Spock can teach more about behavioral marketing than you might thing. Read More...
View articleMany players work in the social search space. Here’s a look at who’s doing what to harness the power of human beings to improve search. Read More...
View articleThere are lots of lessons to be learned from Read More...
View articleThe powerful triumvirate of Google, eBay, and Skype has accelerated adoption of click-to-call advertising. The road may be a rocky one. Read More...
View articleSlapdash virus updates, crackdown on stock-touting spam, and other virus and spam activities in the month of July. Read More...
View articleRecovering bad addresses is like defusing a bomb. Proceed carefully and identify the right addresses to reclaim, or risk blowing up your whole e-mail ...
View articleIntegrate to get the most from marketing spend, including from interactive. Read More...
View articleTap into social networks to reach consumers online. Read More...
View articleTwo of this year's biggest trends are online video and social networking. YouTube is poised to make the most of both. Read More...
View articleInstead of keywords, keywords, keywords, think access, access, access. Read More...
View articleIf the landing page doesn't carry the reader through to the end goal, the exercise is pointless. Try these seven tips for better landing pages. Read M...
View articleDoes an opened revenue stream also open an audience exodus? Read More...
View articleWhy the up-and-coming format is such an important development. Read More...
View articleMicrosoft's new "unsubscribe" button could make marketers' lives easier, as well as polish their reputations as e-mail senders. Read More...
View articleAnybody checked out Cartoon Network's Adult Swim homepage lately? It changed a few days ago since I'd last looked at it Read More...
View articleFrom a consumer perspective, behavioral targeting should feel like finding a five-dollar bill on the street. Read More...
View articleWhat to do when your monitor is the proverbial blank piece of paper. Read More...
View articleSocial search is garnering lots of attention these days. Yet despite all the hoopla, it's not likely to displace traditional algorithmic search any ti...
View articleAdvertisers are piggybacking on consumers' content. What you need to know about "chatterbacking." Read More...
View articleShould your Web site be global or adopt your nationality? Read More...
View articleAdvertisers seeking high-value customers may be better off embracing the elusive DVR audience. Read More...
View article