Five Things You Need to Know About Behavioral Targeting
Data insights

Five Things You Need to Know About Behavioral Targeting

21y Chang Yu

Five Things You Need to Know About Behavioral Targ...

Three leading behavioral targeting providers share a wealth of information. Read More...

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Screw Size! I Dare Google and Yahoo! to Report on Relevancy
Search

Screw Size! I Dare Google and Yahoo! to Report on Relevancy

21y Danny Sullivan

Screw Size! I Dare Google and Yahoo! to Report on ...

Ah, summer. Time to play on the beach,head out on vacation, and, if you’re a search engine, announce to the world you’ve got the largest index. Read M...

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Create Personal PR With E-Mail
Email

Create Personal PR With E-Mail

21y Karen Gedney

Create Personal PR With E-Mail

Create your own PR campaign to educate recipients about your ever-evolving capabilities. Read More...

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Ten Simple Rules for Dating a Blogger
Marketing

Ten Simple Rules for Dating a Blogger

21y Pete Blackshaw

Ten Simple Rules for Dating a Blogger

Courting bloggers with an eye toward wedded bliss. Read More...

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Proximity + Local Search = Opportunities
Marketing

Proximity + Local Search = Opportunities

21y Pamela Parker

Proximity + Local Search = Opportunities

Reports of a free ad-supported Wi-Fi network raise questions and possibilities. Read More...

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Marketers Fret Over Deliverability
Ad Industry Metrics

Marketers Fret Over Deliverability

21y Enid Burns

Marketers Fret Over Deliverability

As the number of per month e-mail campaigns grows, marketers face deliverability fears. Read More...

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How to Use SEM Research
Search

How to Use SEM Research

21y P.J. Fusco

How to Use SEM Research

How to leverage data so the company, from the boardroom to the PR department, buys in to your SEO strategy. Read More...

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Can You Pass an E-Mail Reputation Audit?
Email

Can You Pass an E-Mail Reputation Audit?

21y Kirill Popov and Loren McDonald

Can You Pass an E-Mail Reputation Audit?

The auditors are coming! Take this mini-audit first, to see if you’re ready. Read More...

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Setting Objectives and Success Measures
Marketing

Setting Objectives and Success Measures

21y David Cohen

Setting Objectives and Success Measures

Don't fall into the trap of tracking and reporting everything but the kitchen sink. Follow these simple guidelines to set realistic success measures a...

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Behavioral Targeting's Global Frontier
Data insights

Behavioral Targeting's Global Frontier

21y Andy Chen

Behavioral Targeting's Global Frontier

The Internet has nurtured and contributed to globalization. Globalization, in turn, will take the Internet to the next level as a business platform. R...

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Pitch to Win
Marketing

Pitch to Win

21y Mark Kingdon

Pitch to Win

How clients and agencies alike can get more out of the RFP process. Read More

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A Second Chance for a 3-D Virtual Reality?
Marketing

A Second Chance for a 3-D Virtual Reality?

21y Eric Picard

A Second Chance for a 3-D Virtual Reality?

A 1992 vision of the Internet may be coming true at last. Read More...

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Mobile Marketing: The Time's Right to Get a WAP Site
Marketing

Mobile Marketing: The Time's Right to Get a WAP Site

21y Julian Smith

Mobile Marketing: The Time's Right to Get a WAP Si...

It's official: WAP is no longer garbage! Read More...

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When Content Isn’t King in SEO
Search

When Content Isn’t King in SEO

21y Shari Thurow

When Content Isn’t King in SEO

Visitors want unique, high-quality site content. Is that what you offer? Read More...

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E-Mail Polices: Solution or Problem?
Email

E-Mail Polices: Solution or Problem?

21y Jeanne Jennings

E-Mail Polices: Solution or Problem?

Many companies still take liberties with their e-mail campaigns. They appear to value opt-in relationships, but recipients view their messages as spam...

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The Year of Mobile Marketing: Always Next Year?
Marketing

The Year of Mobile Marketing: Always Next Year?

21y Rebecca Lieb

The Year of Mobile Marketing: Always Next Year?

Time for a mobile alert, or is the channel still dozing? Read More...

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Instant Messenger Services Brace for Google's Entry
Audience

Instant Messenger Services Brace for Google's Entry

21y Enid Burns

Instant Messenger Services Brace for Google's Entr...

Google Talk enters the instant messenger space at a time when IM client market share diminishes. Read More...

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Identifying Your Target Audience
Data insights

Identifying Your Target Audience

21y David Rittenhouse

Identifying Your Target Audience

One of behavioral marketing's biggest challenges is properly identifying members of a given target audience. Behavioral targeting can offer a variety ...

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A Buyer's Guide to Paid Search Advertising Agencies
Search

A Buyer's Guide to Paid Search Advertising Agencies

21y Chris Sherman

A Buyer's Guide to Paid Search Advertising Agencie...

Discover who the key players in the paid search arena are with this new publication. Read More...

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Ideas for Your Next E-Mail Marketing Meeting
Email

Ideas for Your Next E-Mail Marketing Meeting

21y Karen Gedney

Ideas for Your Next E-Mail Marketing Meeting

A list to keep in your pocket for a rainy day. Read More...

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Attention? I Don't Want Your Freakin' Attention!
Marketing

Attention? I Don't Want Your Freakin' Attention!

21y Pete Blackshaw

Attention? I Don't Want Your Freakin' Attention!

Hello? This is your customer calling. Read More

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The Branding and Mapping Mash-Up
Marketing

The Branding and Mapping Mash-Up

21y Martin Lindstrom

The Branding and Mapping Mash-Up

Mapping and the Internet have teamed up to deliver a wondrous new world of community relations. Brand marketers, listen up! Read More...

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ClickZ Is Blogging
Marketing

ClickZ Is Blogging

21y Rebecca Lieb

ClickZ Is Blogging

Eighty thousand new blogs launched today. One of them is ours. Read More

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Community Rules
Marketing

Community Rules

21y Hans-Peter Brøndmo

Community Rules

The consumer Web is a cool place to hang out. But be advised: the rules of advertising are changing. Read More...

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Incompetence on the Cutting Edge
Marketing

Incompetence on the Cutting Edge

21y Sean Carton

Incompetence on the Cutting Edge

Before you jump on the latest bandwagon, buy the IT guys a pizza. Read More...

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What Keeps Search Engines Awake at Night?
Search

What Keeps Search Engines Awake at Night?

21y Mike Grehan

What Keeps Search Engines Awake at Night?

A brief look at search engines' main algorithmic challenges. Read More...

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My Last ClickZ Column Had a Typo
Email

My Last ClickZ Column Had a Typo

21y Jeanniey Mullen

My Last ClickZ Column Had a Typo

Old methods still drive response, even among "experts." Read More...

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