A Ghost of Christmas Past
Marketing

A Ghost of Christmas Past

22y Martin Lindstrom

A Ghost of Christmas Past

Martin confesses the worst brand debacle of his career. Season your holiday greetings with sense! Read More...

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Broadband Growth Slightly Cools
Data insights

Broadband Growth Slightly Cools

22y Roy Mark

Broadband Growth Slightly Cools

High-speed connections increase 18 percent during first half of 2003 to put 23.5 million lines into service. Read More...

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DRAM a Short-Term Winner
Audience

DRAM a Short-Term Winner

22y Christopher Saunders

DRAM a Short-Term Winner

Anticipation surrounding an expected mass PC upgrade in 2004 is giving the memory business something to crow about. Read More...

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Who Stole Santa's Pants?
Marketing

Who Stole Santa's Pants?

22y Eric Picard

Who Stole Santa's Pants?

The growing secure-identity problem. Read More

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Seven Takeaways for Marketers
Marketing

Seven Takeaways for Marketers

22y Jared Blank

Seven Takeaways for Marketers

There are oceans of advice for interactive marketers. Cutting through the clutter, seven pearls of wisdom for the New Year. Read More...

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Understand Search Results Pages
Search

Understand Search Results Pages

22y Shari Thurow

Understand Search Results Pages

Understanding how search engines display results is crucial to a successful campaign. Read More...

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A Big, Big Year for E-Mail
Email

A Big, Big Year for E-Mail

22y Ben Isaacson

A Big, Big Year for E-Mail

Lessons were learned, legislation’s looming. 2003 will go down as the year of all e-mail, all the time. Read More...

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Found: One Alleged Spammer
Marketing

Found: One Alleged Spammer

22y Pamela Parker

Found: One Alleged Spammer

Plaintiffs trumpet their success in nailing a suspected spam kingpin. What about the 200 other unnamed defendants? Read More...

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Opting in to Anti-Spam Compliance
Email

Opting in to Anti-Spam Compliance

22y Beth Cox

Opting in to Anti-Spam Compliance

Is your small business ready to comply with the new anti-spam law? Here’s one affordable solution that can help SMBs with micro marketing budgets rema...

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Google Dance Syndrome Strikes Again, Part 1
Search

Google Dance Syndrome Strikes Again, Part 1

22y Danny Sullivan

Google Dance Syndrome Strikes Again, Part 1

Get out your dancing shoes -- Google's at it again! Read More...

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Google's Frequent Searcher Program
Search

Google's Frequent Searcher Program

22y Chris Sherman

Google's Frequent Searcher Program

Neither affinity program nor market research. Yet somehow, Google's new counter tool is a search awareness benchmark. Read More...

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Controlling the E-Mail Deluge
Email

Controlling the E-Mail Deluge

22y Karen Gedney

Controlling the E-Mail Deluge

How much is too much? Send the right amount of e-mail. Read More...

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PC Shipments Bouncing Back
Audience

PC Shipments Bouncing Back

22y Erin Joyce

PC Shipments Bouncing Back

Consumer interest is leading the way, but businesses are also opening up to new PC purchases – especially notebooks. Read More...

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Is Your Computer Sending Spam?
Marketing

Is Your Computer Sending Spam?

22y Sean Carton

Is Your Computer Sending Spam?

Spam isn't just about corporate networks and productivity anymore. Now it's personal. Read More...

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Two Steps Forward for Online Brand Measurement
Marketing

Two Steps Forward for Online Brand Measurement

22y Nate Elliott

Two Steps Forward for Online Brand Measurement

It's not as easy as tallying click-throughs, but measuring branding is getting more accessible. Read More...

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Connecting Offline Sales to SEM: A Case Study
Search

Connecting Offline Sales to SEM: A Case Study

22y Fredrick Marckini

Connecting Offline Sales to SEM: A Case Study

Think someone's spending crazy amounts on a keyword? Maybe she's driving sales off line. Read More...

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Autoresponder Renaissance
Email

Autoresponder Renaissance

22y Paul Soltoff

Autoresponder Renaissance

Dust off that autoresponder. Paul's got a new use for it. Read More...

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Treating Messaging as Critical
Email

Treating Messaging as Critical

22y George Spafford

Treating Messaging as Critical

If you haven’t looked carefully at your messaging infrastructure, now is the time, advises our Datamation columnist. Read More...

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Basking in the Orange Glo of Coupons
Email

Basking in the Orange Glo of Coupons

22y Heidi Anderson

Basking in the Orange Glo of Coupons

When Orange Glo e-mailed coupons to drive sales offline, results sparkled. Read More...

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Shopping Search Engines
Search

Shopping Search Engines

22y Chris Sherman

Shopping Search Engines

Shopping search has grown up. Once-simple product search and price comparison engines now offer sophisticated tools to assist with all aspects of the ...

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Strategy in Action: A Wrap-Up
Email

Strategy in Action: A Wrap-Up

22y Kathleen Goodwin

Strategy in Action: A Wrap-Up

A collective critique, with some of the most effective e-newsletter practices. Read More...

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One Step Forward, One Step Back
Marketing

One Step Forward, One Step Back

22y David Cohen

One Step Forward, One Step Back

Industry players now agree on some key definitions, but problems are still holding us back. Read More...

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Shoppers Ring Up $8.5B in November 2003
Audience

Shoppers Ring Up $8.5B in November 2003

22y Robyn Greenspan

Shoppers Ring Up $8.5B in November 2003

The e-commerce season is well underway, as shopping carts are filled with DVDs, books, music, toys and games. Read More...

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Paid Music Downloading, MP3 Player Sales Double
Audience

Paid Music Downloading, MP3 Player Sales Double

22y Robyn Greenspan

Paid Music Downloading, MP3 Player Sales Double

Research shows that there is a growing willingness to pay for tunes, and music fans are buying devices to store and play their downloaded files. Read ...

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Expert Q&A: E-mail Tools Let SMBs Go Postal
Email

Expert Q&A: E-mail Tools Let SMBs Go Postal

22y Laura Rush

Expert Q&A: E-mail Tools Let SMBs Go Postal

In this week’s Q&A, we take a look at four e-mail marketing packages that can help small business owners drive business and strengthen customer re...

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Search Engine Spam
Search

Search Engine Spam

22y Shari Thurow

Search Engine Spam

What it is and how to avoid it. Read More

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It's in the CAN!
Email

It's in the CAN!

22y Ben Isaacson

It's in the CAN!

The CAN-SPAM Act's not perfect, but it's a step in the right direction. Read More...

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