Cable TV Suffers From Higher Rate Increases, Lower Satisfaction
Audience

Cable TV Suffers From Higher Rate Increases, Lower Satisfaction

23y Robyn Greenspan

Cable TV Suffers From Higher Rate Increases, Lower...

Monthly rate increases for cable outpace satellite TV 5-to-1, and cable operators hope Video on Demand services will drive profits and attract custome...

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What If the Lights Go Out on Your Campaign?
Email

What If the Lights Go Out on Your Campaign?

23y Heidi Anderson

What If the Lights Go Out on Your Campaign?

BP Solar saw a fantastic opportunity to show off an alternative to traditional energy sources. What went wrong? Read More...

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Searching for Search Engine Personalization
Search

Searching for Search Engine Personalization

23y Chris Sherman

Searching for Search Engine Personalization

How much personalization do most search engines offer? Read More...

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Strategy in Action: Listening to Readers
Email

Strategy in Action: Listening to Readers

23y Kathleen Goodwin

Strategy in Action: Listening to Readers

Readers are an invaluable source of market information. Listen and prosper. Read More...

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What It Means to Live in a Digital World
Marketing

What It Means to Live in a Digital World

23y David Cohen

What It Means to Live in a Digital World

The most effective reminder of technology's place in our lives is a day without it. Read More...

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What's Your Brand Up To After Hours?
Marketing

What's Your Brand Up To After Hours?

23y Martin Lindstrom

What's Your Brand Up To After Hours?

Employees are ambassadors for their companies. How well do your employees represent your brand? Read More...

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Online Advertising's Jobless Recovery
Marketing

Online Advertising's Jobless Recovery

23y Gary Stein

Online Advertising's Jobless Recovery

What it means for agencies, advertisers, employees, and job-seekers. Read More...

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The Rules of Engagement
Marketing

The Rules of Engagement

23y Jeremy Lockhorn

The Rules of Engagement

Meaningful interactivity beats 'punch the monkey.' Read More

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The Unsubscribe Dilemma
Email

The Unsubscribe Dilemma

23y Ben Isaacson

The Unsubscribe Dilemma

People are taught to report e-mail as spam and never unsubscribe. Why it's a problem -- and ideas for solutions. Read More...

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More Battles With the Demon Spammers
Email

More Battles With the Demon Spammers

23y Beth Cox

More Battles With the Demon Spammers

Readers respond to columnist Beth Cox’s commentary on why it was time to throw in the towel on her own personal crusade against spam. Read More...

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Mid-sized Biz to Spend $20B on Telecom
Marketing

Mid-sized Biz to Spend $20B on Telecom

23y ClickZ Stats Staff

Mid-sized Biz to Spend $20B on Telecom

Research indicates an 8 percent swell by the end of 2003, as mid-market firms outfit an increasingly mobile workforce. Read More...

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Behavioral Targeting: Back to the Future?
Marketing

Behavioral Targeting: Back to the Future?

23y Pamela Parker

Behavioral Targeting: Back to the Future?

Remember DoubleClick's Intelligent Targeting and Engage Knowledge? Don't look now, but the ideas behind them are back. Read More...

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E-Commerce Evaluation Reveals Errors
Audience

E-Commerce Evaluation Reveals Errors

23y Robyn Greenspan

E-Commerce Evaluation Reveals Errors

Consumers are losing time and e-tailers are losing money, according to a report that measured the performance of the top e-commerce sites. Read More...

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Prospects Brighten for Worldwide PC Sales
Audience

Prospects Brighten for Worldwide PC Sales

23y Bob Liu

Prospects Brighten for Worldwide PC Sales

Stronger-than-expected consumer demand helps bolster growth forecasts for worldwide PC shipments but pricing remains the vendors' biggest challenge. R...

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Mandated Opt-In for Fax Marketing. Is E-Mail Next?
Email

Mandated Opt-In for Fax Marketing. Is E-Mail Next?

23y Jeanne Jennings

Mandated Opt-In for Fax Marketing. Is E-Mail Next?

Why wait for legislation? Read More

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Will Search Slay the Yellow Pages?
Search

Will Search Slay the Yellow Pages?

23y Chris Sherman

Will Search Slay the Yellow Pages?

Online search and printed local directories: an either/or proposition? Read More...

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Targeting Teachers: Three B2B E-Mail Case Studies
Email

Targeting Teachers: Three B2B E-Mail Case Studies

23y Karen Gedney

Targeting Teachers: Three B2B E-Mail Case Studies

Looking to impress teachers? Try study guides. Read More...

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Spam and Viruses: Unholy Matrimony, Part 2
Email

Spam and Viruses: Unholy Matrimony, Part 2

23y Carla Schroder

Spam and Viruses: Unholy Matrimony, Part 2

Make no mistake about it -- spam and viruses are deliberate, malicious assaults on our systems that often work together to penetrate and compromise ou...

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ISPs Block 17 Percent of Legit E-mail
Ad Industry Metrics

ISPs Block 17 Percent of Legit E-mail

23y Brian Morrissey

ISPs Block 17 Percent of Legit E-mail

The false-positive rate declines slightly in the first half of the year but remains high. Read More...

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E-tailers Are Hard on Themselves
Audience

E-tailers Are Hard on Themselves

23y Susan Kuchinskas

E-tailers Are Hard on Themselves

E-commerce insiders give their industry a C- for customer experience. Lucky for them, their customers rate them higher. Read More...

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Meaningful Merchandise
Marketing

Meaningful Merchandise

23y Martin Lindstrom

Meaningful Merchandise

How far should brand builders go with merchandising? Read More

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If I Were a Spammer
Email

If I Were a Spammer

23y Hans-Peter Brøndmo

If I Were a Spammer

Fraudulent e-mail offers lessons, and not just in swindling techniques. Read More...

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The Deadly Duo: Spam and Viruses, July 2003
Data insights

The Deadly Duo: Spam and Viruses, July 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2003

Good news, bad news, and worse news found in the month's figures. Read More...

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Eleven Things That Will Happen, Part 2
Marketing

Eleven Things That Will Happen, Part 2

23y Sean Carton

Eleven Things That Will Happen, Part 2

Sean offers predictions for the Internet's future. Part two of two. Read More...

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The Deadly Duo: Spam and Viruses, July 2003
Email

The Deadly Duo: Spam and Viruses, July 2003

23y Robyn Greenspan

The Deadly Duo: Spam and Viruses, July 2003

Good news, bad news, and worse news found in the month’s figures. Read More...

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Arrival Time and Response Rate Decline
Email

Arrival Time and Response Rate Decline

23y Paul Soltoff

Arrival Time and Response Rate Decline

E-mail rush hour. Avoid it, and your message will stand out. Read More...

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Can AIM Survive the DMA?
Marketing

Can AIM Survive the DMA?

23y Rebecca Lieb

Can AIM Survive the DMA?

Why's the DMA suppressing AIM's e-mail best practices document? EXCLUSIVE: ClickZ acquired, and posted, a copy. Read More...

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