E-Mail Down Under
Email

E-Mail Down Under

23y Robyn Greenspan

E-Mail Down Under

The huge spam problem is making it difficult for some companies to manage their inboxes. Read More...

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How to Answer Customers’ Most Important Question
Email

How to Answer Customers’ Most Important Question

23y Paul Soltoff

How to Answer Customers’ Most Important Question

How do you find the answer that compels people to buy? Read More...

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Handhelds Hit Slump in 2002
Audience

Handhelds Hit Slump in 2002

23y Kate Kaye

Handhelds Hit Slump in 2002

Lack of significant wireless progress and slow enterprise adoption are blamed for the decline in worldwide shipments. Read More...

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Seeking the Online Golden Snitch
Marketing

Seeking the Online Golden Snitch

23y Gary Stein

Seeking the Online Golden Snitch

Leave paradigm-shifting products for later. It's time to solve the problems we already know about. Read More...

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Lessons From an Oil Change Sticker
Marketing

Lessons From an Oil Change Sticker

23y Sean Carton

Lessons From an Oil Change Sticker

This humble marketing vehicle offers some profound wisdom. Read More...

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Regulating Chaos, Part 2: The Affiliate Networks' Dividing Line
Marketing

Regulating Chaos, Part 2: The Affiliate Networks' Dividing Line

23y Declan Dunn

Regulating Chaos, Part 2: The Affiliate Networks' ...

Guidelinesare great, but what about enforcement? Read More...

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How to Be a Good Client
Ad Industry Metrics

How to Be a Good Client

23y Rebecca Lieb

How to Be a Good Client

Sure, you pay an agency, but don't sit back and relax (at least not if you want good results). Read More...

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U.S. Jobs Scarce, Workers Still Optimistic
Audience

U.S. Jobs Scarce, Workers Still Optimistic

23y Robyn Greenspan

U.S. Jobs Scarce, Workers Still Optimistic

Despite an eight-year high in the U.S. unemployment rate, employees and employers are hopeful about the future. Read More...

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ExactTarget
Email

ExactTarget

23y Team ClickZ

ExactTarget

ExactTarget provides e-mail marketing software for enterprises, allowing users to create, deliver, and track personalized e-mail messages. Read More...

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Birth of a Mailing List
Email

Birth of a Mailing List

23y Heidi Anderson

Birth of a Mailing List

How a life insurance company grew its list from near-zero to almost 10,000 relevant e-mail addresses in three months. Read More...

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Aberdeen Predicts Doubling of Attacks and Spam
Email

Aberdeen Predicts Doubling of Attacks and Spam

23y Jackie Gallogly and Lynne Rolls

Aberdeen Predicts Doubling of Attacks and Spam

Batten down the hatches. Security incidents -- everything from viruses and worms to hacks and insider sabotage -- are expected to skyrocket in 2003, a...

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Beyond Price/Position: The SEM Strategy Loop
Search

Beyond Price/Position: The SEM Strategy Loop

23y Kevin Lee

Beyond Price/Position: The SEM Strategy Loop

Price/position strategies aren't enough. Kevin tells you how to loop results data back into improving your SEM strategy -- and overall marketing effor...

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Meet the B-Blog
Email

Meet the B-Blog

23y Kathleen Goodwin

Meet the B-Blog

Beyond the everyday blog there's a powerful new tool for businesses and marketers. Time to get acquainted! Read More...

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Some Strides in Online Service
Audience

Some Strides in Online Service

23y Robyn Greenspan

Some Strides in Online Service

Results from a mystery e-shopping study revealed some improvement in customer service from the 2001 holiday season, but most of last year's recipients...

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ITV: Making the Same Mistakes
Marketing

ITV: Making the Same Mistakes

23y Jeffrey Graham

ITV: Making the Same Mistakes

The fledgling iTV industry should learn from mistakes made in Web advertising's early days. Read More...

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The Art of Asking the Right Questions
Marketing

The Art of Asking the Right Questions

23y Martin Lindstrom

The Art of Asking the Right Questions

You want to engage in a dialogue with your customers? Query them. Read More...

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Online, Wireless Gaming Gaining
Audience

Online, Wireless Gaming Gaining

23y Robyn Greenspan

Online, Wireless Gaming Gaining

The gaming industry isn't playing around, evolving beyond the console to the Internet and wireless handsets. Read More...

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Identifying Identity Theft
Marketing

Identifying Identity Theft

23y Robyn Greenspan

Identifying Identity Theft

Hold on to your personal information – stolen identity cases areexpected to soar through 2003. Read More...

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When Is a Pop-Up Not a Pop-Up?
Marketing

When Is a Pop-Up Not a Pop-Up?

23y Pamela Parker

When Is a Pop-Up Not a Pop-Up?

If it pops up, it's a pop-up, in Pamela's way of thinking. Not everyone agrees. Read More...

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Software Equipped With Human Brains
Email

Software Equipped With Human Brains

23y Rob McGann

Software Equipped With Human Brains

As spam gets ever more sophisticated, pure automation fails to prevent it. Vircom’s ModusMail 2.0 combines automated in-depth mail analysis with const...

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Bounced E-Mail? Deal With It!
Email

Bounced E-Mail? Deal With It!

23y Edward Grossman

Bounced E-Mail? Deal With It!

You hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it. Read More...

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Use E-Mail to Optimize Your Brand
Email

Use E-Mail to Optimize Your Brand

23y Al DiGuido

Use E-Mail to Optimize Your Brand

E-mail is just about direct response, right? Wrong! Read More...

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CommuniGate Pro Continues to Keep Enterprises Communicating
Email

CommuniGate Pro Continues to Keep Enterprises Communicating

23y Team ClickZ

CommuniGate Pro Continues to Keep Enterprises Comm...

Now in its fourth iteration, CommuniGate Pro has been on the market for five years and continues to prove itself a worthy enterprise-level mail server...

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In Search of the Relevancy Figure
Search

In Search of the Relevancy Figure

23y Danny Sullivan

In Search of the Relevancy Figure

Fresh is good. Big is good. But what search engines need is a reliable relevancy metric. Read More...

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Get Your E-Mail in Shape for 2003
Email

Get Your E-Mail in Shape for 2003

23y Karen Gedney

Get Your E-Mail in Shape for 2003

No, we’re not talking about clearing out the 6,000 e-mails clogging your inbox in an effort to unclutter and simplify your life. Read More...

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Long or Short Copy? Part 1
Marketing

Long or Short Copy? Part 1

23y Nick Usborne

Long or Short Copy? Part 1

It's the eternal question -- how long should online copy be? Nick offers some answers. Read More...

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Broadband Surges in 2002, But Narrowband Declines
Data insights

Broadband Surges in 2002, But Narrowband Declines

23y Enid Burns

Broadband Surges in 2002, But Narrowband Declines

A new report shows that broadband adoption escalated to 59 percentyear-over-year in 2002, with seniors leading the way. Read More...

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