A 'Dear John' Letter to Affiliate Merchants
Marketing

A 'Dear John' Letter to Affiliate Merchants

24y Jim Kukral

A 'Dear John' Letter to Affiliate Merchants

The support and creativity -- the excitement -- has gone out of our relationship. Read More...

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Telecommuting Gains Ground
Audience

Telecommuting Gains Ground

24y Robyn Greenspan

Telecommuting Gains Ground

Many Americans feel that a more productive and happier worklife can bebetter achieved at home. Read More...

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IM, Other Technologies Displacing Long Distance
Marketing

IM, Other Technologies Displacing Long Distance

24y Bob Woods

IM, Other Technologies Displacing Long Distance

More people than ever are eschewing long-distance calls foralternative forms of communication like e-mail and IM when they reach outand touch someone,...

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In an Ethically Muddled Environment, Transparency
Marketing

In an Ethically Muddled Environment, Transparency

24y Pamela Parker

In an Ethically Muddled Environment, Transparency

Practice full disclosure to win and keep customers. Read More...

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Real-World Email Client Usage: The Hard Data
Email

Real-World Email Client Usage: The Hard Data

24y Edward Grossman

Real-World Email Client Usage: The Hard Data

What email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren’t out there -- so Edward ran a survey....

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For Better Email Results, Survey Your Audience
Email

For Better Email Results, Survey Your Audience

24y Jeanne Jennings

For Better Email Results, Survey Your Audience

Want to know what your email recipients want? Just ask! Read More...

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MTU Dreams Shattered by Sobering Realities
Data insights

MTU Dreams Shattered by Sobering Realities

24y Christopher Saunders

MTU Dreams Shattered by Sobering Realities

According to In-Stat/MDR, the dream of an effortless, ultra-profitablebroadband business focused on multi-tenant structures has proven to be amyth. Re...

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Broker First, Web Second
Marketing

Broker First, Web Second

24y Robyn Greenspan

Broker First, Web Second

A survey of high-income professionals revealed reliance on their professional advisors, but online sources rank highest for independent research. Read...

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Iterative Design Can Be Lazy Design
Marketing

Iterative Design Can Be Lazy Design

24y Gerry McGovern

Iterative Design Can Be Lazy Design

You're in charge of a large Web site. Need help to make it better? Develop a common set of design standards, so your site will be easier and more cost...

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The FTC and Disclosure, Part 2
Search

The FTC and Disclosure, Part 2

24y Danny Sullivan

The FTC and Disclosure, Part 2

Federal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...

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B2B Email How-To’s: From Planning to Creative, Part 1
Email

B2B Email How-To’s: From Planning to Creative, Part 1

24y Karen Gedney

B2B Email How-To’s: From Planning to Creative, Par...

From making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Read More...

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NetInfinium
Email

NetInfinium

24y Team ClickZ

NetInfinium

NetInfinium offers a variety of products and services for email marketers. Read More...

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Branding With Passion
Marketing

Branding With Passion

24y Martin Lindstrom

Branding With Passion

Build a better brand. Do the right thing -- with the right charity. Read More...

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2001 Stats
Marketing

2001 Stats

24y rumo

2001 Stats

2001 Stats Read More

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Emotion: The Next Frontier in Online Advertising?
Marketing

Emotion: The Next Frontier in Online Advertising?

24y Sean Carton

Emotion: The Next Frontier in Online Advertising?

It's not about grabbing people's attention, it's about capturing their hearts. Read More...

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Email Marketers, Unite!
Email

Email Marketers, Unite!

24y Paul Soltoff

Email Marketers, Unite!

We’d better stand up for ourselves while we’re still around to do it. Read More...

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Your Email Is in the New Black Hole and You Don’t Know It!
Display Advertising

Your Email Is in the New Black Hole and You Don’t Know It!

24y Declan Dunn

Your Email Is in the New Black Hole and You Don’t ...

The new volume filters implemented by ISPs could spell trouble for affiliates who depend on email. Read More...

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Tuning in to Satellite and Digital Radio
Audience

Tuning in to Satellite and Digital Radio

24y Robyn Greenspan

Tuning in to Satellite and Digital Radio

The U.S. prepares for satellite while 284 million people around the world enjoy digital audio broadcasts. Read More...

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Desperate Times, Dubious Measures?
Marketing

Desperate Times, Dubious Measures?

24y Rebecca Lieb

Desperate Times, Dubious Measures?

How well do you sleep at night? It's hardly on Enron's scale, but questionable goings-on do exist in the interactive industry. Read More...

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Mac Users Rule Says Study
Audience

Mac Users Rule Says Study

24y Christopher Saunders

Mac Users Rule Says Study

A recent report shows they are more educated, live in higher incomehouseholds and are more Web savvy than their PC-compatible counterparts. Read More...

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Wasting Work Time on the Web
Audience

Wasting Work Time on the Web

24y Robyn Greenspan

Wasting Work Time on the Web

Internet-enabled offices in the U.K. are finding that abuse is prevalent, with most of the issues relating to online pornography Read More...

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Waking Hibernating Email Addressees
Email

Waking Hibernating Email Addressees

24y Heidi Anderson

Waking Hibernating Email Addressees

List clogged with opt-ins who never click through or visit your Web site? Here’s how MasterCard addressed the problem. Read More...

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The FTC and Disclosure, Part 1
Search

The FTC and Disclosure, Part 1

24y Danny Sullivan

The FTC and Disclosure, Part 1

Federal watchdogs have set their sights on search engines. What are the implications of the FTC's disclosure recommendations for search engines, adver...

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MethodMail
Email

MethodMail

24y Team ClickZ

MethodMail

MethodMail follows a six-step approach to email campaign development: planning, creative and messaging, testing and transmission, data tracking and me...

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Porn Spam on the Rise
Email

Porn Spam on the Rise

24y Robyn Greenspan

Porn Spam on the Rise

Unsolicited email from adult-oriented Web sites has increased 450 percent since June 2001, according to BrightMail. Read More...

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Measure the Success of Your E-Newsletter, Part 2
Email

Measure the Success of Your E-Newsletter, Part 2

24y Debbie Weil

Measure the Success of Your E-Newsletter, Part 2

Is your e-newsletter working? Here’s how to find out. In part two of ’Measuring Success’: qualitative metrics. Read More...

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Good Media, Bad Creative
Marketing

Good Media, Bad Creative

24y Jeffrey Graham

Good Media, Bad Creative

For too long, publishers have taken the fall for campaign failures when the folks who created the ads are the ones to blame. Read More...

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