Will iTV be a prime-time sensation or as ho-hum as a warmed-over rerun? Will marketers have to invent new models or repurpose what they're already doi...
View articleFifty percent of marriages fail; 90 percent of brand marriages fail. Why? Read More...
View articleWith wireless devices such as mobile phones approaching critical mass, GartnerG2 expects U.S. consumers to begin adopting such devices for wireless fi...
View articleAdvertising is an important revenue channel -- but it's not the only one. Content sites must seek alternative sources of income. Read More...
View articleBroadc@ast HTML is an off the shelf bulk e-mail campaign management tool with extensive scheduling and database integration features Read More...
View articleAn off-the-shelf package, EmailUnlimited integrates several campaign management and list building features into a single user-controlled process. Read...
View articleConstant Contact is a campaign management solution for small businesses. Read More...
View articleClick Tactics’s campaign management and execution software is designed for small- to mid-sized businesses. Read More...
View articleGOT Corporation’s Campaigner products enable organizations to have highly personalized one-to-one email dialogues with their customers. The Campaigner...
View articleShopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Re...
View articleA study sponsored by CRM vendor Kana found that, online and offline, consumers find personalized and proactive customer service is critical to a posit...
View articleThe PC market has been in the doldrums, but that didn't stop the worldwide number of PCs in use from surpassing 600 million in 2001. Read More...
View articleViral marketing isn't just a consumer phenomenon. Your most passionate corporate customers can prove to be your company's infectious advocates. Read M...
View articleYou asked for more about email. We're happy to oblige. Read More
View articleBuzzwords or reality? Are marketers so hung up on 'permission,' 'opt-in,' and 'solicited' that they forget they're actually... advertising? The first ...
View articleSave the bells and whistle for something else. Here's how to make Web navigation clear, functional, and useable. Read More...
View articleSure it's inexpensive and more flexible when compared to traditional telephone service, but is using the Internet for voice applications ever really g...
View articleThe San Francisco metropolitan area has surpassed Seattle/Tacoma as the U.S. region with the highest IT IQ, according to a report from Brainbench. Rea...
View articleThe right publisher -- and the rightpublication -- can link you directly to your target audience. A respected title also adds value to your brand. Rea...
View articleClickZ's Email Strategies Conference & Expo comes to New York on May 20th and 21st. Read More...
View articleWith a CPC model that meets advertisers' demands, Google's giving Overture some serious competition. But the real threat may be to the paid-inclusion ...
View articleStop. Before you hit ’send,’ make sure that email to your colleague is delivering the message you intend to convey. Read More...
View articleWhen repurposing television or theater ads for the Internet, take some simple steps to adapt the creative to the environment. Read More...
View articleWorldwide B2B e-commerce will total $823.4 billion by the end of 2002, eMarketer found, and the strong growth will continue through 2004. Read More...
View articleWhat's the zeitgeist in the world of rich media, and how can you take advantage? Eric shares the lay of the land. Read More...
View articleIn the world of permission-based email marketing, recipients should always have the right to reconsider. Read More...
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