You’ve been searching for that perfect email marketing technology, and you’ve finally found it. It’s a beauty, with sophisticated segmentation, dynami...
View articleSome users don't care whether search results are labeled. But that doesn't negate the need. Users deserve to have disclosure as a feature -- in the sa...
View articleMuch is being said about the promise of rich-email marketing, but the few practitioners thus far appear to be big companies with big budgets. If you’r...
View articleFor at least the last nine months, the industry consensus has been that the future growth of online advertising will come from established (non-dot-co...
View articleU.K. Internet users lead the market for online banking in Europe -- a market that Datamonitor predicts will consist of 75 million consumers using PCs ...
View articleThe decline in the telecomindustry has not influenced the demand for broadband Internet access, and it hasn't changed the fact that cable leads the br...
View articleJeremy's previous article was a quick overview of a few new and exciting things going on out there. There was too much to write about, though -- and t...
View articleThe microwave exemplifies answering an immediate need with a simple and easy-to-use solution. To determine if your product passes the microwave test, ...
View articleHow effective are banner ads in brand building? Can they really work? It depends. But if designed well, banner ads intended for branding can in fact c...
View articleYou want to start email marketing, but the operations folks want the new relational database to be complete first so that all the data is in a single ...
View articleYou've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and L...
View articleAffiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...
View articleWhen it came to the Internet, companies tried to fit their big feet into Cinderella's slipper. They should now reconsider both their own organizationa...
View articleCIOs anticipate a net 15 percent increase in the hiring of IT professionals in the fourth quarter of 2001, according to data from RHI Consulting. Read...
View articleIt doesn't take a geniusto know that if you take care of your customers, they'll take care of you and your family for a long, long time by giving you ...
View articleLinks are an essential infrastructure allowing Web content to be navigable. Without links, you might as well pile all the billions of documents on the...
View articleThe worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...
View articleThe more consistently you can communicate your image, the better. If you get your image out there -- on your Web site, on business cards, in magazine ...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articleAs click-through rates continue to fall and ad revenue plunges at content sites around the Web, a lot of advertisers and agencies have been asking whe...
View articleAs more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironicall...
View articleFollowing a trend established by the retail industry, offline brands in the financial services industry are proving to be more popular with consumers ...
View articleIt is possible to measure the real value of online brand building, as long as you have something to measure against. The trick is, of course, determin...
View articleThe Asia-Pacific region (excluding Japan) will have 37.8 million broadband Internet subscribers by2005 predicts Gartner's Dataquest Inc. Read More...
View articleNearly three-quarters of consumers still need to be convinced that iTV is the indispensable enhancement the industry believes it to be, but a couple o...
View articleLast week, Jackie G. gave some tips on making your message stand out to people nearly overwhelmed by email and other types of sales messages. This wee...
View articleSummer airfare wars drove U.S. Web surfers to the Web sites of almost all the major airlines in August 2001, further proof that travel was one market ...
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