Affiliate programs give you the ability to track all your advertising to actual revenue generated, putting ROI on any campaign you run. Affiliate prog...
View articleAnyone who has been involved in decision making about the Internet over the last few years has made his or her fair share of judgment errors. Are e-bo...
View articleOn the surface, broadband use is undergoing healthy growth. But the broadband industry is in turmoil. And the average household isn't about to fork ou...
View articlePC sales have had a bad year, but sales of peripherals -- the removable memory, CD drives, LCD monitors and other new toys computer users increasingly...
View articleThe question Shakespeare asked is still a good one. It is also increasingly important due to the shortage of available domain names. So here are some ...
View articleWhen banner ads, keywords, and an online newsletter don’t bring you enough ROI, what do you do? You reconsider. Maybe you redesign your newsletter and...
View articleIt's common knowledge that job one is to get listed in major search vehicles. But other, lesser-known search engines are growing and can give you addi...
View articleA theorist believes that the world works based on a set of rules, that you can read those rules in a book or an article, and that you can use those ru...
View articleU.S. companies can save in the neighborhood of $6 to $12 million over three years by outsourcing their hosting responsibilities, according to Jupiter ...
View articlePure-play ISPs are going to have an uphill battle competing with incumbent telecommunications and cable providers in the residential broadband market,...
View articleAs the Web matures and goes through its growing pains, we're all suffering many of the same problems that the airline industry's been going through. A...
View articleBefore you jump on the B2B wagon, here's a reality check for you: Nearly half of all businesses use "traditional" methods when conducting business. An...
View articleOnline consumers looking to move their shopping and finances online have two choices: They can try to remember an increasing amount of user names, pas...
View articleJust as the whole world was thinking "WAP," the honors have gone to SMS. But the really interesting issue for the world's marketers is that of buildin...
View articleLast week, Jackie G. gave us some tips on reviewing email communications to check for what may be ailing direct email efforts. This week, Lynne goes b...
View articleThe weeks leading up to the start of school have long been a roaring time for retailers, but as the annual school supply and apparel festivities move ...
View articleNotice anything different? ClickZ.com took up residence ona new server today, and we couldn't resist making a fewtweaks and updates to the site. Read ...
View articleAre affiliate managers planning to fail or just failing toplan? Find out why some simple time management tips cantranslate into a lot of longevity for...
View articleOne-third of U.S. households currently subscribing to dial-up Internet service are interested in upgrading to broadband service in the next 12 months,...
View articleEveryone in our industry is concerned about belt tightening, layoffs, and downtime. Why not use some of that time to volunteer your talents to an orga...
View articleIs a copywriter, in the traditional, offline sense of the word, the individual best qualified to write a good online newsletter? What exactly is a cop...
View articleThe Internet has been positioned as a platform that will truly enable a one-to-one relationship between vendor/supplier and customer. Imagine if a mar...
View articleIt's about time search engine marketing got some respect. Search engines are not an afterthought to your banner ad spend. Think about them from the ve...
View articleWhite papers may be your last, best chance to get the click- throughs you want in B2B email marketing, as it's being practiced today. By using them, y...
View articleHe's avoided the good-old "overview of what's new" topic, thinking it might seem a cop-out. Well, he does have a few other topics in mind, but most of...
View articleYou'd figure that if you were in Amsterdam, your attention would be on other things, but Chris says that he couldn't help but be struck by the paralle...
View articleMore than 60 percent of employers surveyed in the 2001 Electronic Policies and Practices Survey exercise their legal right to monitor employees' e-mai...
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