Online Trading is a Whole New Ballgame
Marketing

Online Trading is a Whole New Ballgame

25y Michael Pastore

Online Trading is a Whole New Ballgame

Far from the days when most anyone could make a buck trading online, a survey of leading full-service and discount online brokerage firms by Deloitte ...

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Discounts, Marketing Practices Working Against E-Tailers
Audience

Discounts, Marketing Practices Working Against E-Tailers

25y Michael Pastore

Discounts, Marketing Practices Working Against E-T...

A survey by Valentine Radford found that online retailers are topping traditional stores in service, but their marketing efforts and practice of provi...

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U.S. E-Commerce Kicks Off Summer with a Resounding 'Thud'
Audience

U.S. E-Commerce Kicks Off Summer with a Resounding 'Thud'

25y Michael Pastore

U.S. E-Commerce Kicks Off Summer with a Resounding...

Blame the soft economy or the arrival of summer, but whatever your reason du jour online shopping in the United States took a hit in June, decreasing ...

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CRM Sector Will Survive Software Spending Slowdown
Marketing

CRM Sector Will Survive Software Spending Slowdown

25y Michael Pastore

CRM Sector Will Survive Software Spending Slowdown

Total CRM software application revenues will increase from $9.4 billion worldwide by the end of 2001, to approximately $30.6 billion in 2005, accordin...

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Wireless: Location Tracking Will Change Everything
Marketing

Wireless: Location Tracking Will Change Everything

25y Eric Picard

Wireless: Location Tracking Will Change Everything

Eric's feeling a little frustrated about the state of wireless when it comes to advertising. The "best" idea he's heard on using the space for marketi...

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Know When to Hold 'Em, and When to Fold 'Em
Marketing

Know When to Hold 'Em, and When to Fold 'Em

25y Chris Yeh

Know When to Hold 'Em, and When to Fold 'Em

A marketer has to have the discipline to know when to quit; to keep going after the point of failure isn't heroic, it's a selfish attempt to avoid adm...

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E-Mail Continues Dominance of Net Apps
Data insights

E-Mail Continues Dominance of Net Apps

25y Michael Pastore

E-Mail Continues Dominance of Net Apps

A survey of Internet users by Gallup found that e-mail remains the No. 1 activity for people online, with more than half saying saying e-mail is their...

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iTV -- This Time, Let's Get It Right
Marketing

iTV -- This Time, Let's Get It Right

25y Rebecca Lieb

iTV -- This Time, Let's Get It Right

iTV will be a pervasive reality in a couple of years. But many issues need immediate and serious contemplation. Hopefully, lessons have been learned f...

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AltaVista Opens Paid Inclusion
Search

AltaVista Opens Paid Inclusion

25y Danny Sullivan

AltaVista Opens Paid Inclusion

After months of talking about it, AltaVista finally unveiled a paid inclusion program recently. Submitted pages will be listed within AltaVista's Web ...

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Anatomy of an E-Newsletter Launch
Email

Anatomy of an E-Newsletter Launch

25y Debbie Weil

Anatomy of an E-Newsletter Launch

After talking the talk, it was time for Debbie to walk the walk and launch a newsletter. And when it’s your dollar you’re spending, every bump in the ...

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Potential Pitfalls for Do-It-Yourselfers
Email

Potential Pitfalls for Do-It-Yourselfers

25y Jackie Gallogly and Lynne Rolls

Potential Pitfalls for Do-It-Yourselfers

Email is an excellent tool, but you can damage your company’s reputation and customer relationships with the click of a button. Jackie cautions do-it-...

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A Brand Health Check, Part 1
Marketing

A Brand Health Check, Part 1

25y Martin Lindstrom

A Brand Health Check, Part 1

How can you take care of your brand's health? Well, the answers are obvious -- and certainly easier said than done. But the fact is that the brand bui...

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Online Music Sales Grow, Labels Prepare for Digital Downloads
Audience

Online Music Sales Grow, Labels Prepare for Digital Downloads

25y Michael Pastore

Online Music Sales Grow, Labels Prepare for Digita...

U.S. consumer online music spending will grow from $1.0 billion in 2001 to $6.2 billion in 2006, a 43 percent annual growth rate over the next five ye...

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Net Plays Increasing Role in Mortgage, Home-Buying Process
Marketing

Net Plays Increasing Role in Mortgage, Home-Buying Process

25y Michael Pastore

Net Plays Increasing Role in Mortgage, Home-Buying...

Research from TowerGroup projects steady, but not spectacular, growth for online mortgage lending over the next four years, and predicts that "e-advic...

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Internet Compensation Increasingly Resembles Traditional Packages
Audience

Internet Compensation Increasingly Resembles Traditional Packages

25y Michael Pastore

Internet Compensation Increasingly Resembles Tradi...

Nearly three-quarters of Internet executives surveyed received an increase in total cash (base and bonus) compensation over the previous year, primari...

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Napster Users Fan Out in Search of File-Swapping Apps
Audience

Napster Users Fan Out in Search of File-Swapping Apps

25y Michael Pastore

Napster Users Fan Out in Search of File-Swapping A...

The total time spent using the Napster file-sharing application plummeted 65 percent from February to June 2001, according to Jupiter Media Metrix. Bu...

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The Right Time for a Web Site Makeover
Marketing

The Right Time for a Web Site Makeover

25y Philip Say

The Right Time for a Web Site Makeover

Chances are, your company Web site is a few years old. Its look and feel, like a car's, is likely already out of style. And since the price is right, ...

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U.S. Economy Takes Toll on PC Market
Audience

U.S. Economy Takes Toll on PC Market

25y Michael Pastore

U.S. Economy Takes Toll on PC Market

The U.S. economic situation is having a growing impact on other regions, just ask PC vendors. Worldwide PC shipments in the second quarter of 2001 tot...

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Now Is the Time for a Portal Link Audit
Search

Now Is the Time for a Portal Link Audit

25y Eric Ward

Now Is the Time for a Portal Link Audit

Have you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up w...

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Why Aren’t Your Emails Getting More Action?
Analytics

Why Aren’t Your Emails Getting More Action?

25y Bryan Eisenberg

Why Aren’t Your Emails Getting More Action?

For a long time, Bryan has been concentrating on the topic of converting Web site traffic. But do the principles he’s been espousing apply to other me...

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Will 'Soft' Sell to Gen-X Goddesses?
Marketing

Will 'Soft' Sell to Gen-X Goddesses?

25y Andrea Learned

Will 'Soft' Sell to Gen-X Goddesses?

During the long Baby Boom era, women had been completely figured out, niched, and marketed to. Now it's time to move on to the impossible-to-predict i...

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Flying Takes Off, Grocery Shopping Crashes
Marketing

Flying Takes Off, Grocery Shopping Crashes

25y David Gumpert

Flying Takes Off, Grocery Shopping Crashes

The mainstream media makes it sound as if all Internet- based ventures are coming apart. The reality is that we are witnessing widely divergent outcom...

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X10: What Counts, Though You Might Not Like It
Marketing

X10: What Counts, Though You Might Not Like It

25y Declan Dunn

X10: What Counts, Though You Might Not Like It

This week, we say good-bye to long-time contributor Joel Gehman (thanks for your many years, Joel, and good luck), and we welcome Declan Dunn as a new...

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Hello? Anyone Home?
Marketing

Hello? Anyone Home?

25y Greg Sherwin and Emily Avila

Hello? Anyone Home?

The moral of the story is that reviewing the basics doesn't hurt anyone. If you have it all figured out, this article is not for you. But if you're re...

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Content: Time Saved Versus Time Spent
Marketing

Content: Time Saved Versus Time Spent

25y Gerry McGovern

Content: Time Saved Versus Time Spent

We are now in the middle of a transition, and everything that has to do with content is changing. It's a period in which the focus will be on the valu...

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The Fear of Satisfying Customers
Marketing

The Fear of Satisfying Customers

25y Blake Rohrbacher

The Fear of Satisfying Customers

To the consternation of marketers everywhere, consumers are demanding that we satisfy them. Something very scary is afoot. Customers actually seem to ...

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An Email Marketing Case In Point, Part 2
Email

An Email Marketing Case In Point, Part 2

25y Heidi Anderson

An Email Marketing Case In Point, Part 2

Last time, Heidi asked for readers’ opinions about an email marketing message -- and about 70 or so of you responded. Now she shares a few of the resp...

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